Music 3.0 Music Industry Blog: tweet time

Sunday, April 3, 2011

The Music 3.0 Week In Review

Here are the posts from the last week of Music 3.0: The Blog Behind The Book.

Record Labels Claim They Lost $75 Trillion To Piracy.
When asked to estimate the damages they incurred in their suit against file-sharing service Limewire, the major record labels claimed they lost $400 billion (with a "B") on the low end, to $75 trillion (with a "T") on the high end. Read More...

10 Great Music Marketing Ideas
Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Read More...

Amazon Is First To The Digital Locker. So What?
Today Amazon announced a digital music locker service that enables users to upload and stream their music on multiple devices... Read More...

The Best Time To Tweet
If you're using social media for promotion, then the timing of when you do it is critical. Read More...

How "Friday" Proves That Payola Still Exists
What's confusing is that the 60 million views have turned into just 12 radio plays so far. Read More...

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Wednesday, March 30, 2011

The Best Time To Tweet

If you're using social media for promotion, then the timing of when you do it is critical. Do it when most people are busy and not paying attention and you'll never get your message in front of them.

In a post a while back, I showed where the ideal times for Facebook posts were at 11AM, 3PM and 8PM Eastern time. Now a new study shows that later in the day is the best time to tweet as well.

According to Dan Zarrella, a researcher at Hubspot, who looked at millions of tweets and showed their results in a webinar entitled "The Science of Timing," the later you tweet in the day, the better. The reason is that from 2PM to 5PM your followers are more likely to see your tweet because there are fewer things demanding their attention. In fact, 4PM was deemed to be the best time of the day.

Zarrella also found that the weekends are great for tweet attention as people are more relaxed and aren't conflicted by work. The other thing that was interesting was that he also found that tweeting the same link multiple times a day is an effective strategy, and unlike excessive emails, people don't seem to mind. I know this for a fact because I've been tweeting my blog post links twice a day for a while now and can see the positive results.

Finally, Zarrella has also put together a nice page called TweetWhen that will analyze your last 100 tweets and tell you when the best times for you to tweet are. Mine's at 7PM on a Friday night so you can expect it then.