Saturday, November 21, 2009

Welcome To Music 3.0

This is a new blog I've started in order to discuss the new way the business of music is being done. Music 3.0 represents the most current of 5 generations of the music business, which is broken down as follows:

Music 1.0 - the first generation of the music business where the product was vinyl records, the artist has no contact directly with the record buyer, radio was the primary source of promotion, the record labels were run by record people, and records were bought from retail stores.

Music 1.5 - the second generation of the music business where the product was primarily CDs, labels were owned and run by large conglomerates, MTV caused the labels to shift from artist development to image development, radio was still the major source of promotion, and CDs were purchased from retail stores.

Music 2.0 - the third generation of the music business that signaled the beginning of digital music, piracy ran rampant due to P2P networks but the industry took little notice as CD sales were still strong from radio promotion.

Music 2.5 - the fourth generation of the music business where digital music became monetized thanks to iTunes and later, others like Amazon MP3. CD sales dive, the music industry contracts and retail stores close.

Music 3.0 - the current generation of the music business where the artist can now communicate, interact, market and sell directly to the fan. Record labels, radio and television become mostly irrelevant and single songs are purchased instead of albums.

The music business is undergoing a huge shift at such a fast pace that it's difficult to keep up with, and that's what the Music 3.0 book and this blog will be about. Alerting you to what those changes are and how we can take advantage of them.

In the meantime, you can click here to find out more about the Music 3.0 book, and here for my Bobby Owsinski blog, which covers a little bit of everything about producing music.


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