In a post a while back, I showed where the ideal times for Facebook posts were at 11AM, 3PM and 8PM Eastern time. Now a new study shows that later in the day is the best time to tweet as well.
According to Dan Zarrella, a researcher at Hubspot, who looked at millions of tweets and showed their results in a webinar entitled "The Science of Timing," the later you tweet in the day, the better. The reason is that from 2PM to 5PM your followers are more likely to see your tweet because there are fewer things demanding their attention. In fact, 4PM was deemed to be the best time of the day.
Zarrella also found that the weekends are great for tweet attention as people are more relaxed and aren't conflicted by work. The other thing that was interesting was that he also found that tweeting the same link multiple times a day is an effective strategy, and unlike excessive emails, people don't seem to mind. I know this for a fact because I've been tweeting my blog post links twice a day for a while now and can see the positive results.
Finally, Zarrella has also put together a nice page called TweetWhen that will analyze your last 100 tweets and tell you when the best times for you to tweet are. Mine's at 7PM on a Friday night so you can expect it then.
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.
You should follow me on Twitter for daily news and updates on production and the music business.
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.