10 Tips For Gig Posters That Work

Giant Heads On Posters Work

Ever wonder why some gig posters are works of art, and others are unreadable crap? Here are some design tips from a variety of experts that will help you create something that's clear, creative and attention grabbing.

1. Make sure you can read it. Title text should be no smaller than 48 pt and body text no smaller than 24 pt.

2. Make sure that the most important info is the largest, then work down in size. Make the eye follow it down the page .

3.  Keep the word count low. Posters should be about the basics; who, what, and when. The why usually isn't important unless it's a charity event. Simplicity works best. 

4. Don't be afraid to use uncommon fonts, but not too many. For a gig or concert performance, an unusual font may be totally appropriate where it wouldn't work anywhere else.

5. Use contrast. In order to be readable, stay with black or dark text on a white or light background or vice versa.

6. Use colors that represent your event or your brand, but use color sparingly. Too many colors make a poster not only distracting, but expensive to reproduce.

7. Use high quality images. In order to keep the image sharp, make sure the image is at least 300 dpi. Small or low-resolution images will look blurry and unprofessional.

8. Make sure you have layout symmetry. Negative or white space can be effective, but make sure that there's a balance between halves of the poster.

9. Be sure to include social media and website info, or a QR code. You can't possibly include all the information you want and still make the poster readable, but you can include a way for the reader to get more information.

10. When in doubt, use a giant head! People are attracted to big heads for some reason (see the graphic on the left).

If you'd rather start designing your poster from a template, here's a great site that has a lot to choose from at very reasonable prices.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Why Japan Is Nearly The World's Largest Music Market

A recent report from the IFPI (International Federation of the Phonographic Industry) stated that Japan is poised to become the largest music market in the world. Yes, you read that right. In 2012, Japan was only 1.3% behind the United States in music sales even though it has only 41% of the population.

This seems to be a totally astounding figure, but as usual, the numbers don't tell the entire story. It seems that the Japanese market is a very different animal than the rest of the world. Evolver.fm got to the bottom of the issue by asking Alan Swarts, who's a former VJ for MTV Japan and knows the landscape there very well. Here's why he thinks it's different:

1. Everything is more expensive in Japan. CD's there are about $30 US. 

2. CDs have a fixed price. Unlike everywhere else in the world, music, books, and DVD prices are protected by the government and can't be discounted. 

3. Obsessive collectors inflate the market. As a result, a hit act will usually release multiple packages containing concert DVDs, remixes and outtakes, which makes for stronger sales. 

4. There is no digital piracy. Hard to believe, but illegal downloading almost doesn't exist. Most people buy music from legal sources. Let's chalk that one up to the ingrained ethics of the population. 

5. Digital music is still in its infancy. Even though iTunes exists, it's been somewhat squelched by a very powerful recording industry there. Digital never caught on because the music industry, with the help from the government, never let it.

So there you have it. The music business is growing and thriving in Japan like nowhere else, but this might also be the only place where it can still happen. It will be interesting to see if streaming catches on, as Japanese users completely skip over downloads.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

A Look At Music Sales So Far

At the half-way point in the year, we can look at music sales and wonder where everything is going again. Here are the facts:

• Justin Timberlake's The 20/20 Experience is the years biggest seller, with just over 2 million sales.

• No other album sold more than a million, with Bruno Mars Unorthodox Jukebox at 985,000, Mumford & Sons Babel at 600,000 and Blake Shelton's Based On A True Story at 703,000

• Album sales are down by 5.6% over last year.

This just goes to show that we really do live in a single's world. When the business was at its peak, these would've been poor sales for a week, let alone 6 months. On the singles side:

• Macklemore and Ryan Lewis sold 5.56 million dowloads of "Thrift Shop," which is the fastest selling song for the first 6 months of any calendar year.

• Pink's "Just Give Me A Reason" was second with 3.5 million, Bruno Mars "When I Was Your Man" with 3.4 million, and Rihanna's "Stay" with 3.3 million followed.

• Digital singles are down by 2.3% from last year.

Obviously some big releases by Jay-Z and Kanye West don't figure into the numbers here, so by the end of the year the overall sales performance can look completely different, but so far, sales aren't setting the world on fire.

Could it be the fact that more people are streaming instead of buying? Perhaps the music isn't compelling enough? What do you think?

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

The 6 Types Of Video Marketing

When musicians think of YouTube they naturally think of music videos, but there are actually 6 types of marketing videos, all that can be used by artists and bands. Let's take a look at them:

1. Demonstration videos: This is usually reserved for product demonstrations but an artist can do it as well. Do you endorse a product? Show everyone why it's cool. Have merch to sell? Let the world see why it's different.

2. Training videos: Most brands typically use a training video to show new or potential users how to use their products. Artist's can take a slight left turn by showing how you wrote something, how you performed a particular part, or how it was recorded.

3. Testimonials: People might not believe your marketing but they'll believe someone else, that's why testimonials are so powerful. Ask your fans to send in videos of why they like you, your show, or your music.

4. Leadership: These usually try to show why you're a leader in the industry. In the case of a musician, it could show your technical prowess or unusual gear. For an artist or band, you could show how great your show is.

5. Teaser videos: Artist occasionally use this now, most recently Daft Punk and Jay-Z, who both teased their new albums with videos of various lengths. Can you do the same about your upcoming music or merch?

6. Storytelling: This is the typical music video, where the story of the song is acted out in the video. It could also be a behind the scenes "making of" which tells the story of the creation of the album or video.

Can you use more than one type of these marketing videos? You can see more on video marketing here.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

How Artists Get Paid

If you ever wondered how an artist gets paid from an online sale or broadcast, here's a great infographic from the Future Of Music Coalition that shows just about every scenario.

The thing to watch is how many steps in each case that it takes for the royalty payout to make it back to the artist or songwriter.

What might not be obvious on the chart is that anything in red has to do with the copyright of the song, and anything in yellow is the sound recording.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.