AES Banner

Wednesday, May 11, 2011

The Evolution Of Email

Even if you're not using it as much as you once did, you still have to admit that email has changed the way we communicate forever. Although chat, IM and text may be more immediate, email still serves as one of the best marketing tools that there is, as I've outlined here in many past posts.

Here's a very interesting infographic about the evolution of email. It's by Microsoft so it's biased towards their products, but interesting nonetheless.

-----------------------------------
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

Tuesday, May 10, 2011

Google's Music Service Launch

On Tuesday Google did a beta launch of their new music service, called "Music Beta By Google." The service includes a free cloud music locker, a music player and integration with an updated Android music app.

The interesting thing is that Google, like Amazon (who recently launched their Amazon Cloud Player), went ahead with their soft launch without the permission of the major record labels. One of the reasons why Google might feel comfortable in doing so is that Music Beta doesn't include any sort of download store or streaming service that generates money, unlike what you'll likely to see from Apple soon. I'd say that the whole idea of the the record labels looking to be paid a second time for a purchase lockered in a cloud service like Music Beta can probably be put to rest now. Obviously both Google and Amazon feel legally comfortable with their position or they wouldn't have gone ahead with their services as they have.

Personally I don't see what the big deal is in terms of getting label permission to store songs. The only thing beyond cloud storage that a locker service offers at this point is a custom music player, although the labels feel that the ability to stream music that you've purchased on any device that you own to be somehow worth an additional payment. Good luck on that guys. It looks like that game is over.

One thing that's worth thinking about though - you still have to upload all of your music to whatever locker service you go with (meaning Google or Amazon, presumably not so with Apple's when it's launched), which can be a huge pain. Music Beta reportedly attempts to ease the pain by automatically determining what songs you listen to most and uploading them to the service first. The thing that label permission does is alleviate the need to upload, since the service will just look to see what songs you have on your drive, and allocate them for use in the cloud.

To sign up for a Music Beta invite, click here, then click on "Request an Invitation" in the upper right corner. Here's a video that explains the service.


-----------------------------------
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

Monday, May 9, 2011

7 Marketing Basics Every Musician Should Know

Industry pundit Derek Sivers (who's also featured in my Music 3.0 book) had his "7 Critical Marketing Basics Every Musician Should Know" reposted by CyberPRurban.com. If you don't already know, Derek founded CD Baby, but also spent time at publishing giant Warner Chappel so he definitely knows the biz (he was a touring musician as well). But maybe the most interesting thing about Derek is he's a great student of marketing and how traditional marketing applies to musicians.

Here's his 7 marketing basics.

Lesson #1 - A Marketing Golden Rule: It’s about THEM Not YOU
When he was a student at Berklee College of Music, Derek was attending a music business lecture. Before the lecture started, he overheard his professor whispering to guest speaker Mark Fried from Warner Chappell Music that there would be no time to eat before the lecture and it was a 3-hour talk. Mark was looking hungry and there had clearly been a miscommunication about eating before the class started. So, Derek slipped out of the room to a pay phone and ordered pizza for Mark and for the entire class. Forty-five minutes into his lecture, Mark was eating pizza with the class and was extremely grateful to Derek (who was one of many students in the room) who went out of his way to help him.

After the lecture, Mark gave Derek his card and told him to keep in touch, which Derek did for the remaining 2 years he was at Berklee. When he came to New York he would meet Mark for coffee and their friendship grew. A week before his graduation, Derek called Mark to ask if there were any jobs at Warner Chappell opening up. Seven days later Derek had a job working at Warner Chappell in the tape room.

The pizza took Derek one phone call and $25 and it secured him a job in the music industry. There were probably 45 students sitting in that lecture hall that day and he was the one who ended up with a relationship with Mark and in the end…a job.

Lesson #2: Unsolicited Actions Will Get You Nowhere
While working in the tape room at Warner Chappell, Derek got to see first hand what it looks like from the inside when indie musicians send unsolicited music to a publishing company. Warner Chappell is a large publishing company that was not looking to sign new artists and Derek saw the packages arrive by the dozen on a daily basis. From this he learned exactly what never to do.

Lesson #3 - No One Is Coming To Save You In The Music Industry
If you hire anyone to be on your team, no matter what they are doing for you, you must understand that that person is your hired partner. You will both have to work to achieve your desired result. This is especially true in the realm of social media and online marketing.

Lesson #4 - Marketing = Consideration
Reach People the Way You Want to Be Reached. Stop thinking of it as Marketing and start thinking of it as creative ways to be considerate. Begin to pay attention to other artist’s messages and notice what works on you. The considerate thing is to be so novel and creative and innovative so that people say, "You have GOT to see / hear this musician play!"

Lesson #5 - Sharply Define What You Do
You cannot slice through the world’s attention if you are using a blunt knife and you will most definitely be blunt if you are trying to be all things to all people. Your message must be sharp and pointed. It’s OK to exclude 99% and have 1% worship you! Be unapologetic in your bluntness.

Lesson #6 - DIY Does Not Mean Do It All Yourself - Decide It Yourself
DIY does not have to mean do it all yourself. Doing it all yourself will surely set you up for exhaustion and will leave you no time to be creative. Decide It Yourself - you call the shots but you MUST learn how to delegate, put your fans to work and get things off of your plate.


Lesson #7 - It’s Who You Know Mixed With How You Persevere
Everything major that happens in your career starts with someone you know. Get used to staying in touch with hundreds of people with blogs and with your newsletter. It’s a psychological shift in your head but once you can make it you can be very very effective staying in touch with many people. This is the miracle of technology.

Make yourself meet 3 new people every single week: Do this by picking up the phone - people get hundreds of emails and dozens of phone calls.

TIP: AVOID saying the words “pick your brain” to anyone. That says, "I want something from you"
-----------------------------------
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

Sunday, May 8, 2011

The 3 Pillars Of Effective Networking

Here's a great post from the Networlding blog called The 3 Pillars of Effective Social Networking. It's not referring to digital social networking however, but to real physical social contact - as in one-on-one personal interaction.

This blog violates a number of digital social marketing principles though, as all I know is the author's name is Melissa, since there's no background about her anywhere that I could find. It seems that she assumes that you know who she is already, which can be a big mistake.

Good post though, about the 3 R's (recognition, referrals and revenue) and the 3 C's of making a referral:

"People love recognition, referrals, and revenue.
Make a referral, but hope you get back:
1. Credit (for the referral, especially when other people use your contact for their benefit, they should give you public credit for the introduction)
2. Contacts (that can help you and your business)

3. Compensation (If and when appropriate)"

Great advice that applies online or good old-fashioned person to person.
-----------------------------------
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.
You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.

LinkWithin

Related Posts Plugin for WordPress, Blogger...