While this might be great for music consumers, it's potentially horrible for music creators and distributors. Getting music for free means, of course, that no one gets paid. An indie artist won't care if following in the Music 3.0 footsteps where music product is treated as marketing, but it cuts right at the core of the income streams of publishers and record labels.
This isn't the first free streaming service and it probably wont be the last. Grooveshark is another service that does somewhat the same thing, as it searches the web for the title that your looking for, then provies a number of choices for you to play. Eventually the RIAA legal team is all over these services, so enjoy them while you can.
You don't have to register for Mulve, and only need to download a 2MB zip file that includes the installer itself and a text file regarding donations. Note that it's PC only at this time, so Mac heads still must use Grooveshark or, if you want to pay, iTunes.
Here is how the creators describe Mulve and themselves:
"Originating from computer adept backgrounds, two guys, both musicians, met one day. After a drink, it was final, they decided to start developing a program like no other, something that would allow people to find a tune they wanted, no slower than a click of a button.
Mulve, is just that program. After years of development we wanted to bring you something that you would enjoy loading up, something that was not for personal gain or for money. Something that could run flawlessly without so much as a momentary hiccup. Something that would prove to be a monumental breakthrough in terms of music discovery."Mulve seems to be both amazingly simple to use and untrackable. Here's the official video demo:
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.