Instagram has announced a new community dedicated to music and musicians called @Music, in an effort to leverage the platform’s user interest in the topic.
Unofficially, music has always been a large part of Instagram, accounting for an estimated 25 percent of all the platform’s activity. Recognizing this, Instagram executives have instituted this official music category as well as a number of subcategories as well.
For instance, #LocallySourced is designed to cover unsigned artists and bands (which will be handled by a team of curators), #15SecondLessons will include short music performance lessons, and #DoubleTrack covers musicians interests outside of music.
The account, which was announced this morning on the Instagram blog, will update six times a week with an emphasis on unsigned acts. This might be deemed an unusual tactic as the music portion of Instagram is currently driven by music superstars like Beyonce (with 30.8 million followers and the platform’s most followed artist), Arianna Grande (30 million), Selena Gomez (28.9 million) and Taylor Swift (28.2 million). Read more on Forbes.