There have been a lot of attempts to build a new digital album format that properly represents what people might want today, with very little excitement or penetration so far. Now EMI (of all companies) seems to be on the right track with a new iPad app version of Swedish house producer super group Swedish House Mafia’s ‘Until One’. The product is actually an app version of the trio’s book and album combined with additional features layered on top (see screen shots below). The features include:
* 9 tracks from the album
* All of the photos from the book
* Live and behind the scenes footage
* Social feeds
* Dynamically updated news content
The app/album costs $9.99 and is available at the iTunes App Store.
This is very cool because it's thinking outside the box, but it's really not that far out. It's more of a natural extension of what the album can be. I see it as the wave of the future.
Here's a look at what the app can do.
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