Has Social Media Growth Hit The Wall?

It may be that the excellent growth in social media that we've all been experiencing may be at an end. According to a new eMarketer study, 63.7% of US web users already use social media and they only expect that number to climb to 67% by the end of 2013.

More than 90% of 18 to 24 year old users already use social media regularly, as does 80% of 12 to to 34 year old online users, which means that you can't rely on simple organic growth anymore - you got to work for it the old fashioned way. It you don't cement those relationships now, you may not get a second chance.

Here are a couple of charts that tell the story.

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