Wednesday, March 23, 2011

Has Social Media Growth Hit The Wall?

It may be that the excellent growth in social media that we've all been experiencing may be at an end. According to a new eMarketer study, 63.7% of US web users already use social media and they only expect that number to climb to 67% by the end of 2013.

More than 90% of 18 to 24 year old users already use social media regularly, as does 80% of 12 to to 34 year old online users, which means that you can't rely on simple organic growth anymore - you got to work for it the old fashioned way. It you don't cement those relationships now, you may not get a second chance.

Here are a couple of charts that tell the story.


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