Friday, August 7, 2015

Muzooka - The One Stop Submission Engine

Muzooka image
It's always been difficult to get new music in front of industry professionals and maybe that's the way it should be in order to keep the quality bar high. That being said, most managers, agents, producers, label execs and producers are daily faced with a heap of email and physical press releases, CDs, videos, links, bios, and anything else trying to get their attention by up and coming artists.

Muzooka, a startup submission engine aiming to make the discovery process easier for both artists and industry pros, wants to change all that.

The beauty is that artists upload their music to the intended pro's account, and then highlight any 10 second clip that they feel will garner attention. The music pro can then sift through numerous submissions quickly without having to go outside to YouTube or Soundcloud, or even listen to a CD.

The platform is gaining some traction with a wide variety of industry pros, such as Epic Records A&R EVP Sha Money, producers Rodney Jerkins and Tony Maserati, and venues like The Basement in Nashville. Radio is also on board with Nashville radio station Lightning 100, and long-time music editor and KCRW radio host Chris Douridas.

The best part of Muzooka is that it's free for both artists and industry pros, unlike other services like Reverbnation and Sonic Bids that offer similar features.

This can definitely be a very cool and helpful service if it catches on industry wide.

Thursday, August 6, 2015

A Look At Facebook's Big Video Problems

Facebook video image
At over 4 billion video views a day, Facebook now claims that more people watch videos on the platform than on YouTube.

That figure may be deceiving however, as it's come to light that the social network has a much less stringent method of valuing a view than YouTube does.

For instance, Facebook counts almost anything as a view, regardless of how long a person watches, or even if they watch with the sound off.

YouTube doesn't count a view as a "view" until around the 30 second mark, or a sufficient amount of time has past to signal real engagement.

As you can imagine, this has lead both creators and advertisers to look at Facebook video views as far less valuable than on YouTube.

Another major problem for the network is that it has no way of monetizing a video, so a content creator with millions of views won't earn a penny. Even worse, there's no Content ID-like system akin to YouTube where you can monitor if anyone else is using your copyrighted material.

The one thing Facebook Video does have going for it is that it currently favors videos over all other content, and therefore pushes it out to 100% of your following, as compared to posts, which currently are seen by 2 to 3% if you don't pay to promote it.

Facebook is too large and too smart to let these problems stand for long, so look for either workarounds or true fixes soon. In the meantime, don't take the view count too seriously.

Wednesday, August 5, 2015

Here's Where To Put Your Social Media Promotion Energy

Snapchat image
I'm frequently asked the question of which social networks to concentrate on, and the answer is a moving target. Social networks tend to trend and wane, and we're see that right now with two of them.

Take a look at the following infographic by WebpageFX. It shows that Twitter is stagnant at best while Snapchat is quickly on the rise, as is Instagram. Of course, Facebook is still the 800 gorilla of social media but you have to pay for most of your exposure these days.

If I were just starting fresh with my social media promotion, Snapchat would be high on the list of networks to concentrate on, followed closely by Instagram.

Tuesday, August 4, 2015

What The Launch Of Amazon Acoustics Could Mean

Amazon Acoustics image
While Apple, Spotify and Google/YouTube get all the hype when it comes to streaming music these days, Amazon Prime is keeping a surprisingly low profile. Everyone who's an Amazon Prime user also gets Prime Music as an added benefit, which is frequently overlooked.

While it seems that the online retail giant isn't all that interested in the streaming music business, there are signs that it's not ignoring it either.

For instance, it just introduced the Amazon Acoustics collection as an exclusive feature for its Prime members. There are 30 recordings available from artists like Joshua Radin, Surfer Blood, Jessie Baylin and Tokyo Police Club that are available via the Amazon Music app on iOS and Android devices, Amazon's connected Echo speaker, or online at the Prime Music website.

The company also recently released the Grammy-nominated Transparent soundtrack album as well as it's own Christmas album featuring artists like Liz Phair, The Flaming Lips, and Yoko Ono.

Plus it's new Amazon Studios arm just beat out Netflix to put together a show with the Top Gear team to the tune of $250 million.

So watch out for Amazon Prime. It's overlooked by many, but it has some muscle to change the dynamics of the streaming music business if it ever chooses to do so.

Monday, August 3, 2015

Film And Television Composer Rich Walters On My Latest Inner Circle Podcast

Television and film composer Rich Walters image
On this episode of my Inner Circle podcast, I'm pleased to have television and film composer Rich Walters as my guest.

Rich has been nominated for 2 Emmys and and 2 Canadian Screen awards, and his most recent credits include the Sci-Fi Network show Olympus, and the feature film Chappie (with Hans Zimmer).

He'll tell us what it's like to be a composer on major projects yet live outside of Los Angeles, as well as what a music editor does, a job that many not in the post business find completely mysterious.

In the intro I'll take a look at how music sales are up all over the world, the new Soundcloud subscription service, Rode's purchase of Aphex and Guitar Center being sued by the National Labor Relations Board.

Remember that you can find the podcast at, or either on iTunes or Stitcher.

Smartphones And Concerts Are Tied At The Hip

Smartphones at concert image
If you’re like me you’re probably wondering why everyone is looking down at their phones during a concert instead of at the action on stage, but it’s something that’s becoming more the norm and will probably be increasing in the future. And that, it turns out, is going to be a good thing for artists, bands and brands everywhere.

According to an article in Billboard by Donnie Dinch, Ticketfly (the online ticket source where Donnie is General Manager of Consumer) tasked Harris Interactive to conduct a poll asking how people used their phones during a concert or event. What they discovered is beyond interesting.

First of all, 31% of Millennials (18 to 34 year olds) use their phones for half the concert or longer, while only 15% say they never touch it while there. That’s a lot of time to be looking at a small display while the main event is happening in real life, so what are they doing exactly?

It turns out that most of those phones are being used for recording the show, but not so much as a historical document as stoking the FOMO (Fear Of Missing Out) fires of their friends. This applies to 40% of the females (as compared to 24% of males), who also share their posts on social media 59% of the time.

All interesting, and maybe a little sad, but the fact of the matter is that there’s a large number of attendees glued to their phone, yet hardly anyone is actively taken advantage of it.

This could come soon thanks to the new Bluetooth beacon technology that companies like Apple and Marriott are employing which automatically send push notifications to smartphones in the vicinity, providing the users with product information, flash sales or deals. With a few well-placed beacons around a venue, there could be an opportunity to sell some merch in a fast and easy way. Read more on Forbes.


Related Posts Plugin for WordPress, Blogger...