Amanda was trying to raise the funds for the mixing, manufacturing, promotion and distribution of her album as well as an book of art. Actually, the original budget is not all that large by major label standards, but it's way beyond what an indie artist would normally spend.
She's offering not only the CD, but lots of vinyl options as well as the book to her backers of $100 or more, including free shipping. Since most people don't have a turntable, she's also decided to include one in some of the packages as well.
Here's the simple yet effective video she created for the campaign.
Check out Amanda's campaign. It's a great example of just how to do it.
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