The first was a small thin video playback engine placed in 1000 copies of the current issue of Entertainment Magazine. I'm told that it costs 55 cents per unit, and was used only as a test to gauge the reception. Very cool.
The next one will appear in the the Oct. 15th issue of Sports Illustrated and is something that Lexus developed in-house called CinePrint that's hailed as an "interactive" advert. I'm not so sure about the interactivity, but it sure looks amazing.
I'm not so sure that I'd buy the magazine just for this kind of tech, but I'd certainly pay attention to the advert. If anyone has any inside info on either of these, please let me know.
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