The Social Media Promotion For Musicians Book Is Here

Bobby Owsinski's Social Media Promotion For Musicians, the manual for marketing yourself, your band and your music online, is finally available.

The book shows you how to stop just using social media and learn how to promote with it, as you’ll find a host of online insider tips and tricks that that will help you gain more fans and followers, increase your views, and grow your ticket and merch sales.

Social Media Promotion For Musicians shows artists, bands, engineers and producers the latest techniques and strategies to increase your online presence more effectively and efficiently than you ever thought possible. Best of all, anyone can do it!

In the book you’ll discover:

• How to increase your online exposure to increase your fan base
• How to have more time for creating by saving at least an hour every day on common social media operations
• Exclusive promotional tips that boost your views and followers
• How to uncover and develop your brand
• The secret behind successful tweets and posts
• Why a mailing list is the key to your ticket and merch sales
• 10 ways to make sure that fans, music critics and bloggers, bookers and promoters, and agents and managers always have your latest information
• Ways to optimize your YouTube channel and videos to maximize your views

and so much more.

Social Media Promotion For Musicians covers all aspects of a musician’s online presence on the most widely used platforms like YouTube, Facebook, Twitter, Google+, blogs, Pinterest, bookmarking sites, as well as personal and band websites and newsletters.

Check out the bobbyowsinski.com website, where can see the table of contents and read excerpts. The printed book is available from Amazon, as is the Kindle version.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Twitter To Kill The Music App Nobody Knew It Had

News is now leaking that Twitter is on the verge of killing its #Music app, as the company revamps its music strategy in preparation for its IPO. Some of you reading this are probably saying to yourselves, “I didn’t even know Twitter had a music app!”, and that’s the whole point. The company didn’t do much to promote it, which leads to some interesting speculation.

#Music was launched in April and actually had a reasonable first week or so, but usage dropped like a rock after that, getting no traction from the early adopters and no buzz to bring in other users as a result. The app was based upon the infrastructure of We Are Hunted, a company that Twitter acquired that specialized in new music discovery, which was to be the trademark of #Music. But sometimes things don’t work out as planned, as Twitter made two strategic mistakes with the app.

First of all was timing. Introducing #Music in April might have seemed like a good idea at the time, but it turned out to be a very flawed decision. While not knowing exactly what the corporate thinking was, it would seem that the plan was to get some action in music to spike their IPO a little (which was still unannounced at the time). By having a successful music product, the assumption might have been that it could’ve went to market with that additional feather in its tail and goosed its opening share price as a result. But would that really have mattered? I’ve read valuations of anywhere between $10 to 20 billion that are expected once the IPO is launched, so would a successful #Music really have added much more? 

In retrospect it would’ve been better to wait until after the IPO to launch a music app, as it could’ve ridden on the coattails of all the publicity already being generated. Plus, there would’ve been extra cash to invest in the project to flesh it out more if needed. Read more on Forbes.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Google Unviels A New Search Algorithm

Musicians, artists, bands, record labels, agents and managers interested in high search ratings should be interested to know that Google recently introduced a new search algorithm, their first major upgrade in 3 years.

The new algorithm is codenamed Hummingbird and supposedly affects about 90% of Google searches. It was introduced because the company sees the future of search as one using longer and more complex queries, and much more conversational in nature. It also paves the way for users speaking their requests directly into mobile phones, smart watches and other wearable technology that the company sees for the future.

The biggest feature of Hummingbird is the way it may interpret requests, but the way it ranks the search results may be a bigger jolt to those who practice SEO (search engine optimization) on a regular basis. Since the algorithm is intelligent, it doesn't focus on indexing of websites as much as interpreting what the request is all about. As a result, it's possible that some of the previous SEO techniques of keywords tags and seeding may become less important, while the actual content on the page will become even more important than ever.

It's another good reason to remember that content really is king. If you have a site that has a lot of helpful info that a visitor is searching for, that will always be the best SEO that you can provide.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

More People Are Listening To Internet Radio

If there's any doubt about the popularity of streaming music, a new study by Edison Research should put it rest. The survey of more than 3,000 people age 12 and up about their online music consumption definitively proves that streaming has truly arrived. Here's what the study found:

• More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets. 

• A majority of Web users -- 53%, to be precise -- listen to Internet radio outlets, including personalized streaming, live online audio and music on-demand.

• Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices. 

Surprisingly, that doesn't mean that terrestrial radio is losing listeners though.

• 90% of the survey participants still listen to terrestrial stations. 

• Almost 9 of 10 people listen to radio in their cars, but only 17% use Internet radio.

Expect to see these rates rise shortly as more users turn to iTunes Radio and Beats Music and the new YouTube music streaming services are introduced.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.