Sunday, October 20, 2013

More People Are Listening To Internet Radio

Internet Radio image
If there's any doubt about the popularity of streaming music, a new study by Edison Research should put it rest. The survey of more than 3,000 people age 12 and up about their online music consumption definitively proves that streaming has truly arrived. Here's what the study found:
  • More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets. 
  • A majority of Web users -- 53%, to be precise -- listen to Internet radio outlets, including personalized streaming, live online audio and music on-demand.
  • Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices. 
Surprisingly, that doesn't mean that terrestrial radio is losing listeners though.
  • 90% of the survey participants still listen to terrestrial stations. 
  • Almost 9 of 10 people listen to radio in their cars, but only 17% use Internet radio.
Expect to see these rates rise shortly as more users turn to iTunes Radio and Beats Music and the new YouTube music streaming services are introduced.

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