Monday, October 21, 2013

Google Unviels A New Search Algorithm

Google Hummingbird search algorithm image
Musicians, artists, bands, record labels, agents and managers interested in high search ratings should be interested to know that Google recently introduced a new search algorithm, their first major upgrade in 3 years.

The new algorithm is codenamed Hummingbird and supposedly affects about 90% of Google searches. It was introduced because the company sees the future of search as one using longer and more complex queries, and much more conversational in nature. It also paves the way for users speaking their requests directly into mobile phones, smart watches and other wearable technology that the company sees for the future.

The biggest feature of Hummingbird is the way it may interpret requests, but the way it ranks the search results may be a bigger jolt to those who practice SEO (search engine optimization) on a regular basis. Since the algorithm is intelligent, it doesn't focus on indexing of websites as much as interpreting what the request is all about. As a result, it's possible that some of the previous SEO techniques of keywords tags and seeding may become less important, while the actual content on the page will become even more important than ever.

It's another good reason to remember that content really is king. If you have a site that has a lot of helpful info that a visitor is searching for, that will always be the best SEO that you can provide.
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