Friday, July 3, 2015

A Look At The Crowded Streaming Marketplace

Apple Music launch this week moves it into an already crowded streaming marketplace. This Edison Research survey (the chart was put together by Statista) shows that Pandora has a commanding lead in the US over all other streaming services.

It's important to remember that Pandora isn't available in most of the rest of the world, so Spotify basically has matched its user numbers if you look at it globally.

Apple Music hopes to be at the top of the food chain within a year though, and actually has a shot at it despite the tepid launch thanks to its hardware user base and the 850 million credit cards currently on file.







Thursday, July 2, 2015

Apple Music’s Beats 1 Radio Pros And Cons

Beats 1 Radio image
Now that Apple’s new streaming music service Apple Music has officially launched, perhaps the biggest question remaining is how much the Beats 1 global radio station will add to it. If you haven’t checked it out yet (and you probably haven’t since it just live yesterday), Beats 1 operates 24/7 from Los Angeles, New York and London and is said to eschew the commonly used radio consultant data used by just about every terrestrial radio station these days in favor of the tastes of the DJs playing the music.

So what does that mean exactly? If we look at the big picture for the success of the station there are a number of possible pros and cons.

Beats 1 Pros
  • Both terrestrial and online playlists are so tightly controlled today that you basically hear the same songs anywhere you go. Beats 1 can break this logjam with some fresh new music that can make listening to radio an adventure again as it was before consultants ruled.
  • Beats 1 is free and available to everyone. You don’t have to be an Apple Music “member” to access the station, which is great for both exposure and an introduction to potential new customers for the service.
  • It differentiates Music from the rest of the streaming pack. At least at the moment, there is no other streaming service that offers a similar feature.
Beats 1 Cons
  • The big one is actually more of question as it’s the great unknown - Do people really care about curated content and music discovery from a non-interactive stream? And, do they care enough about it to make a difference? Read more on Forbes.

Wednesday, July 1, 2015

12 Questions To Ask Yourself Before You Post On Social Media

As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's a mindset that's need before you can use any network as a promotional tool.

Here are 12 questions to ask yourself (thanks to this Time article) before you post to any social network that will help you focus your content for greatest impact.

1. Is the message educational or entertaining? Stop if it doesn't fit these categories.

2. Is the voice correct? Remember to stay within your brand and not get too personal.
3. Is it too long? Shorter posts get more engagement.
4. Is the URL correct? You did remember to include a link, right?
5. Should I target a speciļ¬c audience with this message? Sometimes it's better to just address a specific portion of your audience or fanbase.

6. Did I use the right keywords and hashtags to maximize exposure? Keywords and hashtags are still important.
7. How many times have I already posted something today? Too many posts in the day may mean that this one could be ignored.
8. Did I spell check? Something that people notice immediately.
9. Will I be okay with absolutely anyone seeing this? Stop and rewrite if you feel the slightest bit uncomfortable.
10. Is this reactive communication or is it well thought-out? If you're angry, take an hour to calm down before you post.
11. Did I make the most of visual content—images, video, slides? Visuals increase engagement on almost all platforms.
12. Did I make the most of my update text—headline formulas, polls, quizzes? You only have so many chances for attention so make the most of them.

The best way to use social media as an effective promotion tool is to post great content. Follow these 12 questions and you'll always be sure that you're in the ballpark.

Tuesday, June 30, 2015

An App That Inflates Spotify Streams Disabled

Eternify image
Musicians are a clever bunch when it comes to gaming the system sometimes, as evidenced in inflated MySpace followers way back when, to todays Facebook Likes, YouTube views, and Twitter followers.

While artificially inflating view counts can work for a time, the industry soon catches on and either begins to ignore a certain metric altogether, or find a way to disable it.

That's what happened with an app called Eternify, which allowed an artist to stream endless loops of a song for 30 seconds on Spotify in order to increase the stream counts. However, the company announced that it put a stop to the app's API (application program interface) so that it can no longer game the system.

The app was created by a New York-based ambient act Ohm & Sport, who might have continued to use it for their own music without much notice had they not released the app to the world.

Of course, you don't have to create an app to do something similar, as an artist can just put his album on repeat on Spotify for 24 hours with no app required. That works, at least for now, but you can bet that the streaming service will be keeping a close eye out for anything that tries to game the system in the future.

Monday, June 29, 2015

Former EMI Records President Rupert Perry On My Latest Inner Circle Podcast

Rupert Perry image
I'm very pleased to have former EMI Records president Rupert Perry on the latest episode of my Inner Circle Podcast.

Rupert spent 30+ years at the highest levels of EMI, working as the head of A&R for Capitol Records for a time, then moving on to heading the EMI label operations of America, Europe and the UK.

He was also chairman of both BPI and IFPI label trade associations, and was awarded a CBE (one step below knighthood) by the Queen for his excellent service to the British music industry.

In the intro I'll take a look at the uproar over Apple Music's free trial period and the real truth behind Beats headphones.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes or Stitcher.

A Look At Label Exec Salaries

I bet you always wondered exactly how much those label execs at your record company are making. Here's an interesting chart thanks to Billboard that gives some real-world numbers. Caution: if you're in debt to your label, you might not like what you see.



Thursday, June 25, 2015

Artist Payments For Apple Music's Trial Period

Apple Music Free Trial Royalties image
The world has been in an uproar over Apple Music's free trial period over the last week or so, and now that the company has agreed to pay artists and songwriters, the only question that remained was how much it would pay to artists and composers.

That question has finally been answered. Apple will pay around 0.2 cents for every play during the free trial period, an amount equivalent to what Spotify pays on its free tier as well.

Apple had originally proposed paying out 71.5% of its income instead of 70% after the trial period to make up for the shortfall, but the straight payment per play felt fairer to everyone involved.

This amount will cost Apple some money, but with $178 Billion (yes, with a B) of cash on hand, it can afford it.

The fact of the matter is that Apple doesn't have to make money with Music since its business thrives on hardware. This puts it at a distinct advantage over other services like Pandora and Spotify that rely on the income to keep the lights on.

The royalty dustup was actually a good thing for Apple Music in that it kept the service in the public spotlight for another week after the announcement, proving that there's no such thing as bad publicity.

Google Introduces A Free Tier For Its Play Music Service

Google Play Music image
Google's Play Music streaming service is trying to take some of the thunder away from the Apple Music launch by announcing that it will offer a free, ad-supported tier to users who are adverse to paying $9.95 a month for the paid subscription.

Unlike the paid tier, users won't be able to choose their own songs to play on-demand, but will instead play songs from curated playlists in a radio-like fashion. This isn't new to users, as it's also the way that services like Pandora and iTunes Radio work.

What's a little different is how the playlists are categorized. Listeners can choose between lists such as Driving or Working Out, or even "What would Beyonce do?", so it will be interesting to see just how well the playlists fit into those activities.

The technology used in this tier basically comes from the now defunct Songza, which Google acquired last year.

The new free tier might not be enough to counter the boulder that is rolling downhill in Apple Music, but at least it made some news as well as made people aware of the Play Music service again.

That said, the real news will come later in the year when Google's YouTube Music Key is officially introduced, which is expected to have a much larger impact on music distribution.

Wednesday, June 24, 2015

Apple Spins, Taylor Wins

You have to hand it to Taylor Swift - when she speaks people listen. After an open letter criticizing Apple for not paying artists and songwriters during its free 3 month trial period on Sunday, the company has decided to do the right thing and pay up.

While Taylor Swift has a huge audience, this amounts to more damage control by Apple than anything. The noise on the subject from indie artists had begun to swell last week in the news and was getting louder by the day, but Ms. Swift’s argument that artists and songwriters should be paid put it over the top.

The one thing that Apple can’t afford right now is any negativity floating around Apple Music, and with the launch only a few days away, it was imperative that the story turn positive. Inaction would have caused the negativity to linger and even grow, and the company needed to eliminate any reason for consumers not to try the new service.

The fact of the matter is that with a war chest of $178 billion of cash on hand, the money paid to artists and songwriters over the trial period is a drop in the bucket that the it could easily absorb. It’s also a fact that the Apple could have done nothing and survived the inevitable blowback that would happen as well.


But give credit where credit is due, the biggest music star in America took on the biggest company in the world and won.

It will cost Apple a little money that it should easily recoup should Apple Music reach the expected subscription levels, but in the end everyone is a winner with this decision. 

Consumers will find a larger catalog filled with many more of the artists they love, artists and songwriters get paid for their hard work, as do the record labels and publishers, and Apple Music gets some positive spin right when it needs it most.


Tuesday, June 23, 2015

Soundcloud Streams To Be Limited

SoundCloud stream limits image
In a move that may upset many users, SoundCloud will introduce limits on the number of streams outside it's network as of July 1st. That means that any song played via a third-party app will be limited to 15,000 streams in a 24 hour period.

SoundCloud said that the move was to counter "an increasing number of applications that abuse content."

To be clear, this does not affect songs that are embedded and streamed directly from the SoundCloud app. The limit only affects its API.

Many developers who use the SoundCloud API are up in arms because they were only given 15 days notice, which they claim isn't enough to reprogram their app.

The service is facing increasing competition with Apple Music about to come online, and YouTube's Music Key waiting in the wings, so this isn't a great time to be upsetting anyone in its ecosystem.

You can read SoundCloud's announcement directly here.

Monday, June 22, 2015

Indie Labels Have It Drastically Wrong About Apple Music

Apple Music Indie Labels image
The latest flareup in the streaming music wars has the indie record labels in an uproar over the fact that Apple won’t be paying royalties for the free three month trial period that consumers have before deciding whether they want to subscribe to Apple Music or not.

The indies major contention is that their margins are so small that three months without royalty payments will put them out of business. While on the surface that seems like a reasonable argument, it misses the mark of what the real issue is - the lack of corporate respect.

While no one but the label execs themselves know if the majors have the same no-royalty deal in place for the trial period, rumor has it that the music giants are not being paid either.

Either way, it matters little. Both the majors and indies aren’t currently getting paid a dime from Apple Music and those companies aren’t rushing into bankruptcy court, so another three months will make little difference.

The fact of the matter is that no one is taking in any revenue during the trial period. Apple isn’t charging for advertising like the other freemium tiers of its competitors, so it’s a wash. No one makes money, no one loses any (although Apple does absorb the operating costs).

The trial period is a necessary evil in that if you don’t give consumers a taste of the service, there’s no way they’ll plunk down their cash on a subscription (even if it is made easier by the fact that Apple already holds their credit card information). If you don’t water the garden, it’s now going to grow, and that garden could potentially put a lot of food on the table so it’s best not to starve it just when it’s beginning to spout. Read more on Forbes.

UPDATE: Apple has decided to pay artists and songwriters for the trial period. Read more here.

Friday, June 19, 2015

What Apple Music Means To Artists

Here's a nice infographic from TakeLessons.com shows the potential of Apple Music. It's just a little outdated in that Spotify's numbers are now much larger (75 million subscribers of which 20 million are paid).

Also keep in mind that the royalty rates at the bottom of the page can be a bit deceiving in that they're only averages. It's difficult to determine the exactly rate per stream because it's different in each country, is different for different tiers, and in some cases, even based upon the marketshare that the artist has.

Apple Music Streaming Service Infographic



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