Thursday, May 3, 2012

$100k On Kickstarter In 6 Hours

In an excellent case study in the art of social media and crowdfunding, Amanda Palmer has turned a Kickstarter campaign on its head, raising $100,000 in a mere six hours, then oversubscribing to the tune of $443,000 with 27 days left. Considering that she was expecting to raise the $100k in 32 days, I'd say the result is nothing short of amazing and shows the power of having an open communication with your fans.

Amanda was trying to raise the funds for the mixing, manufacturing, promotion and distribution of her album as well as an book of art. Actually, the original budget is not all that large by major label standards, but it's way beyond what an indie artist would normally spend.

She's offering not only the CD, but lots of vinyl options as well as the book to her backers of $100 or more, including free shipping. Since most people don't have a turntable, she's also decided to include one in some of the packages as well.

Here's the simple yet effective video she created for the campaign.

Check out Amanda's campaign. It's a great example of just how to do it.

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Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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