Thursday, March 24, 2011

Is This iPad App The 21st Century Album?

There have been a lot of attempts to build a new digital album format that properly represents what people might want today, with very little excitement or penetration so far. Now EMI (of all companies) seems to be on the right track with a new iPad app version of Swedish house producer super group Swedish House Mafia’s ‘Until One’.  The product is actually an app version of the trio’s book and album combined with additional features layered on top (see screen shots below). The features include:

  * 9 tracks from the album

  * All of the photos from the book

  * Live and behind the scenes footage

  * Interviews

  * Social feeds

  * Dynamically updated news content

The app/album costs $9.99 and is available at the iTunes App Store.

This is very cool because it's thinking outside the box, but it's really not that far out. It's more of a natural extension of what the album can be. I see it as the wave of the future.

Here's a look at what the app can do.


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Craig said...

That's probably the coolest "new" way of presenting an album I've seen so far.

I suppose the only downside is that it's really suited to a tablet style device and wouldn't have the same impact if viewed on a smartphone screen.

Kinda reminds me of vinyl covers vs. cassette actually. The screen real estate makes all the difference with this kind of app.

I wonder if the "chat" function allows fans to chat live with the band sometimes. That would fit in with the "tending to your tribe" 3.0 model.

Craig said...

One further thing... this could be a great model for micro transactions after the initial $9.99 purchase.

Features like the Remix/Mashup could be "unlocked" for an extra $0.99 or higher quality .wav's etc. could be enabled/downloaded for an extra $2.99.

Great potential here I think.

Latest Punjabi Music said...

wow its amazing i will also try on my blog


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