The reason why this is important is mobile friendliness is now a big part of the algorithm that ranks your website during a search. That means that if you have an older site that didn't take this into consideration and doesn't look good on a phone or tablet, it's going to fall in the search engine rankings.
It's difficult to keep your site updated with timely information (which Google also looks at), but it's even more so to keep up with the latest technology. That said, if you haven't updated your site for a while (more than a year), it's not only time you do so, but it's important as well or it will be harder for your fans to find you.
How do you know if your site is mobile friendly? There are actually two quick tests.
1. Bring your website up in your browser, then grab the right side of your browser window and drag it all the way to the left until it won't shrink any more. If everything is a jumbled mess and you can't read it, it's probably not mobile friendly.
2. The second way is much better in that it comes from Google itself. Go to this test site and insert your site URL and click "Analyze." Google will then analyze it and tell you if it's mobile ready or not. If it's deemed not-ready, you'll not only be told why, but how to fix it as well.
The good thing is that sometimes the fix doesn't take much, but sometimes it does mean you need a total update in the case of a site built using older programming techniques.
Either way, do the test now so you can keep getting the most people to your site.
1 comment:
Just did the "Mobile Friendly" test on this URL, funny that it does NOT seem to be mobile friendly.
C
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