3 Rules For Instagram Posting

For many artists, bands and musicians that are promoting their brand online, Instagram has become a favorite tool. There's been a lot of data collected on exactly what works and what doesn't on the platform, and that's lead to 3 main rules for using it for promotion.

1. Don't ask people to follow you.
While asking for follows is not forbidden like it is on Facebook (although few are disciplined for it), it's a decidedly uncool thing to do. If people really like your post, they'll follow you without you asking. That also includes using hashtags like #tagsforlikes, which is just bad form.

2. Don't bunch your posts.
While it's been found that most major brands post an average of once or twice a day, some average as high as 12. That said, they work best if they're spaced out throughout the day. No one likes their feed filled up by one user.

3. Use the right number of hashtags.
Unlike just about any other platform, the more hashtags you use, the more engagement your Instagram post receives. While Twitter studies have found that 2 was maximum on that platform, it's way higher on Instagram, with the ideal number at 11!

While many studies of social platforms revolves around users with serious numbers of 10,000 followers and up, its been found that the above rules work even for those with followings of 1,000 or fewer.

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