|New Twitter Homepage Categories|
More than 500 million people check out Twitter every month who aren't signed in, and more than 125 million of come through the Twitter.com homepage.
That's one of the reasons why the network has updated its main landing page to cater to those not signed in.
Now new visitors will see a collection of curated timelines that show off the most popular parts of the Twitterverse, with choices such as pop artists, cute animals, space news, tech blogs & reporters, business news, and actors, among others.
The reason behind the change is two-fold. First, it makes it easier to check out real-time news and conversations without needing an account or signing in. Second, it now can also serve up ads to those people to make additional revenue.
Of course, if Twitter can convert just a fraction of these visitors to active users it could finally get around the user plateau that it seems to have encountered. And it would also help if it found a way to show Wall Street that there's more to user numbers than those that are actively signed-in.
For the musician this is all good news. The fact that there are more people viewing the service than the numbers suggest means that it's not yet time to bail on the network like many have suggested. Twitter is still an especially powerful tool for an artist or band.