Five years ago you could reach just about all of your friends or followers with a post, but by two years ago that was down to about 15%. Last year it was even worse with the number down to 5% or even less.
Facebook is always tweaking its algorithm however, and has done so again, but this time for the better.
Facebook was getting feedback from users stating that they were worried about missing important updates from their friends, and as a result it will now push those to the top of the News Feed so people are less likely to miss them.
This is all great news for artists and bands that want to promote a new song, video release, or gig. Where recently the best way to do that was to promote the post (meaning you had to pay for it), it appears that you'll now have a much greater reach to the people that care about that information.
Of course, it's still too early to understand just how much the system has been tweaked and what that reach actually is, but stay tuned for more details on how it well it now actually works.