Thursday, April 23, 2015

Facebook Tweaks Its Algorithm And Becomes A Useful Tool Again

Facebook icon image
One of the problems that artists and bands have had with using Facebook for promotion is that the network has made it more and more difficult to reach your fans when you post.

Five years ago you could reach just about all of your friends or followers with a post, but by two years ago that was down to about 15%. Last year it was even worse with the number down to 5% or even less.

Facebook is always tweaking its algorithm however, and has done so again, but this time for the better.

Facebook was getting feedback from users stating that they were worried about missing important updates from their friends, and as a result it will now push those to the top of the News Feed so people are less likely to miss them.

A new update brings three big changes. First, followers can now see multiple posts from the same source. Second, it will promote news from people that Facebook has judged that users care about, and third, it will now show less news regarding friends that liked or commented on a post.

This is all great news for artists and bands that want to promote a new song, video release, or gig. Where recently the best way to do that was to promote the post (meaning you had to pay for it), it appears that you'll now have a much greater reach to the people that care about that information.

Of course, it's still too early to understand just how much the system has been tweaked and what that reach actually is, but stay tuned for more details on how it well it now actually works.

1 comment:

Steve Clark said...

Have you covered Tsu? Some musicians and other artists are making far more by blogging there than they do from streaming services. You don't have to pay to reach your audience.

It's still a small fish, but has potential. Even an enthusiast like me can make a few dollars. I've given some of that to charities.

I'm at


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