Why Do I Need To Use Hashtags Anyway?

Hashtags can be a confusing issue to artists and bands who are new to using social media as a promotional tool. I've posted a lot about how to find the best hashtags and the perfect number for different platforms, but it's time to get right down to basics. What's the big deal about hashtags anyway?

There are 3 great reasons why you should use hashtags whenever you have a chance.

1. Hashtags make it easier for people to find and follow discussions that are relevant to them.

2. They allow you to track the performance of an event or promotion.

3. The engagement of a post increases significantly when hashtags are used. For individuals it can be as high as 100%, while for brands it may go to about 50%.

Of course, this applies only when the right hashtags are used. When you make one up like #ihatetheservicehere, you probably won't get anywhere near the level of engagement as when using one that's trending or has been in use for while.

Either way, a post without a hashtag is like getting on stage without a sound system. A lot fewer people are going to hear what you have to say.

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