Thursday, September 23, 2010

Mulve - The Music Industry's Worst Nightmare

As reported yesterday on Hypebot, a new program called Mulve allows free streaming of songs directly to a user's desktop quickly and easily. Since P2P isn't involved, this means that the user doesn't have to worry about uploading, viruses, or "getting caught." And since it's free, the price is right (at least for the user).

While this might be great for music consumers, it's potentially horrible for music creators and distributors. Getting music for free means, of course, that no one gets paid. An indie artist won't care if following in the Music 3.0 footsteps where music product is treated as marketing, but it cuts right at the core of  the income streams of publishers and record labels.

This isn't the first free streaming service and it probably wont be the last. Grooveshark is another service that does somewhat the same thing, as it searches the web for the title that your looking for, then provies a number of choices for you to play. Eventually the RIAA legal team is all over these services, so enjoy them while you can.

You don't have to register for Mulve, and only need to download a 2MB zip file that includes the installer itself and a text file regarding donations. Note that it's PC only at this time, so Mac heads still must use Grooveshark or, if you want to pay, iTunes.

Here is how the creators describe Mulve and themselves:
"Originating from computer adept backgrounds, two guys, both musicians, met one day. After a drink, it was final, they decided to start developing a program like no other, something that would allow people to find a tune they wanted, no slower than a click of a button.
Mulve, is just that program. After years of development we wanted to bring you something that you would enjoy loading up, something that was not for personal gain or for money. Something that could run flawlessly without so much as a momentary hiccup. Something that would prove to be a monumental breakthrough in terms of music discovery."
Mulve seems to be both amazingly simple to use and untrackable. Here's the official video demo:

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Peter T said...

I thought GrooveShark paid royalties and responded appropriately to takedown requests? Long read but they seem to at least make an effort according to this:

Bobby Owsinski said...

While Grooveshark may pay some publishing royalties (can't say I know for sure), it doesn't have any licenses from record labels. It's now being sued by both EMI and Universal.

Peter T said...

I see, I thought they did have at least one major with a signed agreement. According to them (and we all know the rule about three sides to every story ;-) of course) is that they did not receive takedown from the first of those two to sue them and I don't recall reading about the other.


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