Best And Worst Times To Post On Social Media

There's no point in posting if no one is there to read it. Here's an infographic from socialcaffeine.com on the best and worst times to post.

These times are pretty broad, and you'll find more precise times for both networks in my Social Media Promotion for Musicians book.

For instance, I've found that Twitter posts at 8AM, 1PM, 3PM, and 5PM ET work really well. Dan Zarella has a wealth of information on the best times to post on his site if you need more info on the subject.

You can also read excerpts from Social Media Promotion for Musicians and my other books on the excerpt section of bobbyowsinski.com.

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The Best Time To Send Your Newsletter

Just like there’s a best day to send your newsletter, there’s also a definite science behind the time of day to send your emails. It’s been studied extensively, most notably by Dan Zarrella and Pure360. In this excerpt from The Music 3.0 Guide To Social Media, we'll look at all the time periods in the day and evaluate email success in each. Remember that all times are Eastern Standard Time.

• Most opens occur between 5AM and 7AM. Most people check their email first thing in the morning even before they leave for work. Remember that open rates are as much as 53% higher in the mornings.

• 7AM to 10AM: The second most prevalent email opening time is at the beginning of the working day.

• 10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work.

• Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts.

• 2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services.

• 3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other.

• 5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other.

• 7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work.

• 10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective.

Remember that these are trends and might not apply to your particular audience. The best way to proceed is to use these timings as a starting point, then experiment to see if another time works better. It's easy enough to schedule blog posts or emails to do so, just make sure that you have enough of a sample size before you make any ironclad decisions on exactly what's working.

To read additional excerpts from this and other books, go to bobbyowsinski.com.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Interested in the Music 3.0 archives? Buy The Music 3.0 Guide To Social Media. The best of over 800 posts.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Timing Email And Blog Posts

I've posted a lot on the timing of Twitter and Facebook posts, but here's a list of timing considerations for both email newsletters and blog posts, courtesy of Dan Zarella, the guru of social media timing.

Sending Emails:

• Open rates are higher on the weekends since subscribers have more time to pay attention.
• Most opens occur between 5 and 7AM.
• Clickthrough rates are highest on the weekends.
• Unsubscribes tend to happen within the first few emails after someone subscribes.
• Sending emails directly after a person subscribes is very effective, since they're paying close attention.

Blog Posting:

• Most blog reading occurs in the morning, declines in the afternoon, and revives at night.
• The most page views are on Monday, and dip slightly on the weekend.
• Blog posts published at 10 to 11AM tend to get the most views.
• The highest level of blog comments comes in the morning around 7 to 8AM, and on the weekends.
• Posts on Mondays and Thursdays get the most links. Posts on Friday through sunday get the least.
• Blogs posted early around 6 or 7AM get the most links.
• Blogs that post more than once a day get more views and links.

Remember that these are trends and might not apply to your particular audience. The best way to proceed is to use these timings as a starting point, then experiment to see if another time works better. It's easy enough to schedule blog posts or emails to do so, just make sure that you have enough of a sample size before you make any ironclad decisions on exactly what's working.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

The Science Of Email Timing

As I've posted here many times before, your email list is one of the most powerful marketing tools that an artist or band (or a business or brand) can have. Recently some data courtesy of Dan Zarrella and Pure360 have shown that there is a definite science behind the timing of sending your emails. Remember that all times are Eastern Standard Time.

Before sending an email, consider:
6AM to 10AM: The second most prevalent email opening time is at the the beginning of the working day.

10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work.

Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts.

2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services.

3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other.

5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other.

7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work.

10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective.

Here are a few other timing issues to consider:

• Bounce rates are highest in the morning.

• Open rates are highest during the weekend by 45%.

• Open rates are 53% higher in the morning.

• Click rates are 10% higher on the weekend and early morning.

• The most effective sending frequency is 1 to 4 per month.

• Conversely, the unsubscribe rate is higher at 1 to 4 per month, but levels off at 8 to 31 per month.

• The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.

• The highest click-through-rate (CTR) is with those who have been subscribers for less than 10 days.

To sum things up, don't send those promotional emails out without first thinking about the timing. It could mean the difference between your finds reading it or not.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.