Twitter vs. Facebook For Artists And Bands

Some recent Facebook and Twitter data have made it a little clearer which platform generally works best for most artists and bands. Here are the most recent numbers from the platforms themselves.

Monthly Active Users
Facebook - 1,317 million
Twitter - 271 million

Celebs With Biggest Followings
Facebook
Shakira - 102.3 million
Cristiano/Ronaldo - 94.7 million
Eminem - 93 million

Twitter
Katy Perry - 53.9 million
Justin Bieber - 52.4 million
Barack Obama - 43.4 million

Time Spent On Each Platform
Facebook - 68% mobile/32% desktop
Twitter - 86% mobile/14% desktop

But the biggest difference is the fact that Facebook drives more than 20x as much traffic as Twitter does.
Facebook - 23.4%
Twitter - 1%

There's always the people that will say that Facebook is dying, losing teens, or irrelevant, but the fact of the matter is that right now, it does a lot better job of driving traffic to websites of artists and bands that know how to use it (check out my Social Media Promotion for Musicians book to discover more about how to do this).

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Facebook Drives More Traffic Than Twitter

Using Facebook for promotion may not always be the bonanza that everyone thinks, as outlined by my recent post, but it certainly is better at driving traffic than Twitter. According to a chart prepared by Statista around data collected from Shareaholic, Facebook is actually 23.4% better at driving traffic than Twitter.

The fact is that Twitter has actually lost influence in the last year while Facebook has spiked. This was no small sampling as well, as the data was collected from more than 200,000 websites with more than 250 million unique visitors.

In order for Facebook to work for promotion, you have to make sure that you include links to where your viewers can get more information. If there's a failing in Facebook posting, that's it. You can't drive traffic unless there's someplace to drive them to!

You can discover more tips on both Facebook and Twitter promotion, as well as other social platforms, in my book Social Media Promotion for Musicians. Follow to link to read some excerpts and receive a free chapter.


You will find more statistics at Statista

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.