Sunday, July 20, 2014

Shakira Passes 100 Million Facebook Likes

When it comes to Twitter and Facebook, music celebrities rule. There's been a running battle between Katy Perry, Britney Spears and Rihanna in the last couple of years as to who was the most popular, but it looks like Shakira has bested them all, at least on Facebook.

Last week it was announced that Shakira broke the 100 million Like barrier, making her the undeniable queen of Facebook. This represents 8% of the Facebook universe of 1.28 active world-wide users.

It appears that her sudden jump in popularity came as a result of her appearance at last month's World Cup. It was only 5 years ago that the singer sported only 318,000 Likes, but now she has the first celebrity Facebook page ever to break the 9 figure barrier.

While people in the States think that the social world revolves around them, the social media metrics company Socialbakers estimates that only 11% of Shakira's followers come from the US, as compared to 17% for Rihanna and 25% for Eminem.

It's already been estimated that somewhere between 5 and 15% of those Likes are fakes or spam, as high-traffic celebrity sites are prime territory for spammers and scammers to do their work. That said, that's still an enormous number of endorsements for anything and anybody, and shows the power of social media when the situation is right.

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