Wednesday, July 23, 2014

Playing Vinyl With Your Smartphone - The Office Turntable

This is one of the best promo ideas ever. German dance label Kontor sent out 900 mailings that contained a vinyl record in a cover that folds out to become a 2D record player.

There's a QR code to download an app onto your smartphone, which you then launch and line up on the "turntable." The app then shows a virtual tone arm that allows you to play the record.

Kontor found that 71% opened and used the mailing, which was about 64% higher response than usual. The project won the Gold Lion Award at the Cannes International Festival of Creativity. Check it out.



Rand said...

Brilliant! Interesting marriage and consummation of two different generations of technology - strange bedfellows indeed.

Jef Knight said...

Cute gimmick, but it's still a digital app playing a digital file.
That lovely orange disc is also, probably, not an actual album.
Has the internet made us all 'that' dumb? Or is the internet just catching up to us....



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