Showing posts with label Bruno Mars. Show all posts
Showing posts with label Bruno Mars. Show all posts

Tuesday, May 19, 2015

How Much Money Does A Hit Generate From Spotfy?

If you listen to many artists complain about Spotify, you'd think that they're making almost no money at all from the service. That's probably true for artists that don't get many plays per month (and when it comes to streaming, a million is not that many), but for others with a real hit on their hands it can be substantial.

Spotify has a nice page that explains how it pays royalties, and on it there's a chart that shows the payout of 5 different "hits." Of course, the definition of a hit is different for different types of acts. For instance, a hit for an indie band is gauged far differently than a hit a mainstream artist.
Chart from Spotify










As you can see, a global hit album actually returns quite a bit in monthly income at $425,000. In fact, even a huge single can pay out at least as much or more, with a good example being the Marc Ronson/Bruno Mars hit "Uptown Funk" doing twice that amount.

One of the good points of streaming is that unlike a sale where the customer buys the album or song just once, in this case the customer may stream it month after month, thereby generating continued income.

But the problem for the artist isn't how much is generated in royalties - it's how much actually trickles down after the record label takes their cut, and this has been the problem all along. 

If a hit has generated $400,000, the typical artist would probably only see $80,000 (on a 20% deal). Of course, if the artist still owes the label money from recording or advances, that figure could be considerably less than that.

As you can see, there's a lot of money being generated in music streaming, it's just not actually making it to the artist. In other words, same as it ever was.

Wednesday, May 13, 2015

Learning From The "Uptown Funk" Royalty Split

Uptown Funk image
"Uptown Funk" is one of the biggest selling songs in a long time, proving that people really do like the funk. How big? Just check these figures out.
  • 627 million YouTube views
  • 5.5 million units in the US alone
  • 95,000 album sales
What's interesting is that the songwriting credits were originally split between artist and producer Mark Ronson, the featured Bruno Mars, Phillip Martin Lawrence and Jeffrey Bhasker.

After the song became a hit, many more were added to the list however, most recently Nicholas Williams and producer Devon Gallaspy, the creators of "All Gold Everything". Why? Because there was a sample from the song in "Uptown Funk"  (I don't hear the similarity myself). This was good enough to gain 15% of the huge hit, which amounted to about $400,000 until now.

But there's more. Two months ago the representatives of The Gap Band put in a claim on YouTube that "Funk" was close to their "Oops Upside Your Head" (this one you can hear the similarity in the bass line) and each of the four writers there were give 3.4% of the song as a result.

The moral of the story here is that since the "Blurred Lines" court case, everyone is being a lot more cautious about songwriting credit.

This will probably become a standard form of doing business from now on unfortunately, and will only change if the "Blurred Lines" decision is reversed on appeal. Welcome to the new world of songwriting.

Monday, February 2, 2015

Katy Perry And The New Super Bowl Sales Bump

Katy Perry playing guitar image
When Katy Perry takes the field to present her 12 minutes of Super Bowl halftime entertainment on Sunday, the reality of what that exposure brings will have changed greatly from previous years. Forget music sales, social media followers, viral music videos or any of the other recent analytics that an appearance of such magnitude usually measures by. Sure, those will still be there, but this time the prime metric of the expected Super Bowl bump will be different. Now it’s all about the sponsorships.

Last year’s headliner Bruno Mars watched his album sales jump more than 160 percent right after his Super Bowl appearance, and his earnings for the year topped $60 million, good enough to place 12th on the Forbes list of richest entertainers. Ms. Perry has already sold nearly 100 million units, and that should increase directly after a halftime of greatest hits (even last year’s guests Red Hot Chili Peppers saw their greatest hits package soar over 400%), but the sales are almost an afterthought to an artist in the current music environment. In the new Music 4.0 world we live in, the music is the marketing, not the product.

While Perry came in 23rd on that same list with $40 million last year, she can expect a big bump in revenue in 2015 thanks to a major increase in her concert asking price as well as a big jump in her sponsorships. What that means is that the overhead involved in any major tour she mounts will diminish greatly with sponsors signing on for big dollars, which is where the real money in music is today. Read more on Forbes.

Monday, February 3, 2014

Has The Superstar Torch Been Passed To Bruno Mars?

Bruno Mars Superbowl image
For a number of years now, those in the higher echelons of the music business have worried about a lack of upcoming superstars who might be able to sell out stadiums for decades to come after the current legends stop touring. Of course, there may not ever be another Rolling Stones or Eagles, but one still wonders if recent big hit recording artists like Taylor Swift, Katy Perry or Kenny Chesney have the long-term longevity that the concert industry needs to sustain into the future.

Perhaps the one with the brightest future is Bruno Mars, who just capped off a winning Superbowl half-time concert that brought him a level of exposure that could hasten his already accelerated race to the top. In a scintillating performance, Mars showed the craft and confidence that could well cement him as a superstar for years to come.


To some degree, Mars (real name Peter Gene Hernandez) was a both a stretch and a risk for the National Football League. After years of presenting well-established stars like Paul McCartney, Prince, Tom Petty and the Heartbreakers, Madonna and Beyonce (who graced the stage last year) for their Superbowl half-time shows, having someone who hasn’t quite attained such legendary status caused some to question the wisdom of the NFL’s choice. In order to hedge their bet, the league added California funk-rockers Red Hot Chili Peppers to the bill for one song. This actually turned out to be a fit since Mars has credited them as a major influence in the past, and their music, while more agressive in nature, meshed well with Mars. 

Still, Bruno could have easily carried the show by himself, as he proved with his excellent high-powered performance. After selling 10 million albums in just a three year period (quite a feat in this new music business we currently live in), with four #1 records, 18  Grammy nominations (!!), more than a billion YouTube views, and a well-earned reputation as an spectacular performer, the NFL should have stuck to their initial plan and let the man do his thing sans guests. Read more on Forbes.
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You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Tuesday, February 14, 2012

The Social Media Grammy Bounce

bounce spring image from Bobby Owsinski's Music 3.0 blog
OK, this is the last post on this year's Grammys. We always hear about the Grammy bounce, which refers to the bump in sales that Grammy nominees and winners usually get after the ceremony. Does the same thing happen in social media?

Apparently not so much, according to fanbridge.com. For most nominees, the social media bump (Facebook likes and Twitter followers) was pretty negligible, considering the exposure. Here are the numbers. The artists with an asterisk performed on the show.

Album of the Year
 21 - Adele*
  • Facebook: 1.05% (+187,656)
  • Twitter: 5.33% (+196,690)
Wasting Light - The Foo Fighters*
  • Facebook: 0.3% (+18,322)
  • Twitter: 2.25% (+13,728)
Born This Way - Lady Gaga
  • Facebook: 0.07% (+35,598)
  • Twitter: 0.24% (+45,683)
Doo-Wops & Hooligans - Bruno Mars*
  • Facebook: 0.37% (+68,620)
  • Twitter: 0.56% (+39,355)
Loud - Rihanna*
  • Facebook: 0.1% (+49,515)
  • Twitter: 0.56% (+74,229)
Record of the Year
  • Facebook: 1.05% (+187,656)
  • Twitter: 5.32% (+196,690)
  • YouTube: 0.34% (+772,108)
Holoscene” – Bon Iver
  • Facebook: 0.59% (+6,043)
  • Twitter: 6.11% (+10,473)
  • YouTube: 4.23% (+94,246)
The Cave”Mumford & Sons
  •  Facebook: 0.13% (+3,255)
  • Twitter: N/A
  • YouTube: 0.67% (+21,929)
Grenade” – Bruno Mars*
  • Facebook: 0.37% (+68,620)
  • Twitter: 0.56% (+39,255)
  • YouTube: 0.11% (+274,387)
Firework” – Katy Perry*
  • Facebook: 0.06% (+25,048)
  • Twitter: 0.02% (+2,736)
  • YouTube: 0.1% (+235,907)

Another thing - we keep hearing about how the 2012 Grammy's had the best television audience in 20 or so years, and I've seen more than one article stating that was all do to social media.

I beg to differ. Sorry to get morbid, but I believe it was all due to the untimely (but timely for the Grammy's) death Whiney Houston. The almost non-stop major media coverage combined with the social media of the event created a one-time spike in ratings that won't be duplicated soon. Look to a return to the ratings doldrums next year.

By the way, considering that I tend to pan the Grammy's a lot, I did enjoy most of the show (except for the Nikki Manaj trainwreck and DeadMau5).

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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Sunday, February 12, 2012

What's A Grammy Win Worth?

Grammy Award image from Bobby Owsinski's Music 3.0 blog
While many discount the relevance of the Grammy awards, there's no doubt that a win is still a career accelerant. Not only do album sales usually get a bump, there are some other hidden benefits that go along with a Grammy award win as well.

According to an article in Forbes magazine recently, producer fees for a Grammy winner can jump as much as 100 to 150%, which is also frequently the case with songwriter advances as well. In fact, the so-called "Grammy bounce" averages about 55% in the year following a Grammy win.

Even though sales jump a bit, it's on that road that most artists make out. Ub tge tear after grabbing Grammy #1, Bruno Mars average nightly gross went from $130k to $202k (+55%), Esperanza Spalding swung from $20k to $32k (+60%), and superstar Taylor Swift from $125k to $600, (+380%), which eventually rose to $1.1 million the following year.

Banner, who made his name as a hip-hop artist, found that he was better able to find work outside the rap world after his win, and has since gotten lucrative gigs scoring music for movies and commercials.

"When I score, I'm a Grammy Award-winning producer," he explains. "They don't say that I'm a Grammy Award winner for rap. A Grammy is a Grammy."

Which is why that, despite the many failings of the Grammy show and organization, winning a Grammy is still a goal worth having for any musician.

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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.





Monday, December 12, 2011

YouTube Will Collect Your Royalties

Google and Rightsflow image from Bobby Owsinski's Music 3.0 blog
Last week Google made a minor splash by announcing its acquisition of Rightsflow, a music licensing service that simplifies the process. Rightsflow makes it easy for someone wanting to use copyrighted music on their website, in the video, or on a album to get all the clearances necessary to reduce your exposure to any future litigation, or even a simple takedown. On the surface, that sounds all well and good, but there's a bit of strategy going on behind the scenes that looks at the bigger picture than just making it easy to pay or collect royalties on YouTube videos.

Over the last few years, music publishers have been pounding on YouTube (which is owned by Google) to do something about the multitude of copywritten songs that have been used illegally on their network. Sure, most of it was innocent, like the 8 year old doing a cover version of Bruno Mars "Grenade," or the family singing "White Christmas," but that's still illegal and publishers want to get paid.

YouTube has always been really good about taking down videos that contain songs that are copywritten when notified by the song's owner or administrator (you can see many examples just in the many videos I've embedded on this blog form YouTube over the years), but that wasn't enough. The publishers wanted more.

The major music publishers waged a war in the courts against Google and basically won, with Google promising to do something about the illegal use of their songs. That's what the acquisition of Rightsflow is all about. Rightsflow asks uploaders to pay a one-time fee of $15 fee to use music and then tracks and pays royalties to the rightful owners. Finally, the publishers and songwriters will get paid.

Is that really enough to make people willing pay though? Probably not, but then again, Google's not expecting that either. This is more about getting the publishers off it's back than anything.

The good news is, if your material is being used without your knowledge in a video on YouTube, you now at least have a chance to be paid something. Don't expect much more than enough to pay for a Happy Meal at Mickey D's though. 15 bucks doesn't go very far, especially with a lot of fingers in the pie.
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You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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