Friday, March 13, 2015

Instagram Now More Effective Than Facebook Reaching Fans

Instagram logo image
It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when evaluating Facebook and Instagram.

It turns out that brands, bands and artists are posting much more content on Instagram these days, mostly because the fan reach is so much greater on that platform. On Facebook, the only way to reach all your fans is to promote your posts, and even then it's debatable if you can reach all of them. On Instagram, their fans will see everything they post.

Although Instagram has only 300 million users as compared to Facebook's 1.3 billion, it doesn't matter much if it costs you too much to grow your fan base. That said, Instagram's audience is growing much faster than Facebook ever did even during it's peak periods of growth.

If you choose to post more on Instagram, there are a few things to remember though:

1. Photos on Instagram perform much better than video, which is the same on all social platforms, even though Facebook is pushing video sharing at the moment.

2. Instagram's Hyperlapse fast-motion feature has fallen out of favor after a big start last year. While it's a cool effect, it's definitely a special effect and using it sometimes makes it difficult to incorporate calls to action.

Social media is a constantly moving target. What works today may not work tomorrow, so you have to be prepared to roll with the trends. That doesn't mean you have to abandon your existing marketing strategy altogether, but it sure helps if you're willing to adapt as needed.

You should follow me on Forbes for some insights on the new music business, Twitter and Facebook for daily news and updates on production and the music business.

1 comment:

TheBigDog said...

Great article. As a blogger who gives tips on the industry, it never really occurred to me that Instagram was a useful tool for promoting music.


Related Posts Plugin for WordPress, Blogger...