Monday, December 16, 2013

7 Steps To Developing Your 2014 Music Marketing Plan

Music Marketing image
We're just about at Christmas, and most of the serious music business for the year is over. That means it's a great time to start planning your 2014 marketing campaign so you can hit the ground running on January 2nd. Here are 7 things to consider.

1. Does your website need an update in its look and feel? Do you have a press page or a easy to find contact page? Do you have a page with info just for promoters and club owners? Does your site have an easy to find mailing list subscription section?

2. Do you have a music release schedule for next year? Do you know when you'll have new music available? Do you have a production schedule? Do you know when you're going on the road? Now's the time to plan.

3. Do you have a video release schedule? Do you know what videos you'll need to create in order to support your music? Do you have a schedule for production? Make sure you plan for lyric videos as well as produced music videos, as they get viewed almost as much.

4. Do you have a mailing list schedule? Do you know when you'll be sending out emails to support your music and video releases? Do you know what you'll be sending out when you don't have products to announce? Now's the time to work up those ideas and create an editorial calendar so you'll always have something useful to send in order to keep in touch with your fans or clients.

5. Do plan on supporting your releases or gigs with paid advertising on Facebook, Twitter, Google Adwords, or bookmarking sites? If not, it's time to look into it as you can get a big return from a relatively small investment.

6. Do you Tweet? If not, nows the time to learn how. If you do, do you have a list of hashtags that you normally use? If not, go to and create one. Do you know the best times in the day for you to tweet in order to garner the highest engagement?

7. Have you monetized your videos? You do have a YouTube channel, right? If not, create one right now. If you have one, be sure to set it up to monetize your videos. Do you get over a million views a month? Now's the time to look into a Multichannel Network like Omnia or Full Screen for a larger cut of the revenue.

Social Media Promotion For Musicians cover image
If you're confused by any of the above, you can find out everything you need to know about promoting yourself, your music or your band by reading Social Media Promotion For Musicians. It's a guide that shows you how to use your website, mailing list, Facebook, YouTube, Twitter, Google+ and bookmarking sites to your best advantage when it comes to making your music more visible, and growing your audience. It makes a great Christmas gift for yourself or an engineer or musician in your life.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

No comments:


Related Posts Plugin for WordPress, Blogger...