Which Social Network Should You Focus On?

Let's face it, there are a lot of choices when it comes to social network marketing, and although you can be on every network, it's usually best if you concentrate on one at a time. But which one?

If you want to sell your music and merch, there are clear winners, as reported by the research company Kissmetrics. On the infographic on the left, you can see that YouTube beats Facebook when it comes to time spent on the social network per month, and pages viewed per visit, but that doesn't tell the whole story.

Here are some other points that the company found after analyzing data from 18,000 ecommerce sites.

1. Run your marketing campaign during the week. It's far more effective than on the weekend.

2. Focus on retaining your fans and bringing then back to your site. They're the ones more likely to buy your products.

3. A small community of 500 active fans frequently beats a large community of inactive fans. Focus on your core audience.

4. Facebook brings more revenue than Twitter. People may spend more time on Twitter, but it's not as effective when it comes to marketing.

5. 65% of ecommerce traffic comes from iPhone and iPad users. Don't ignore mobile users, but concentrate on iOS first.

Read more about this specific study that Justin Butlion of Yotpo authored.

If you want to learn more about online marketing and promotion (which includes your website, blog and newsletter), check out Social Media Promotion For Musicians.

----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

The Importance Of Social Media Marketing

I"ve been working on a new book called Social Media Promotion For Musicians that shows artists, band and musicians the best way to promote themselves online. This infographic by Emarketed.com is a good example why social media marketing is so important. The numbers are a little dated but the broad scope of the graphics shows that you need to know how to market online with social media, otherwise you're missing a very big opportunity. By the way, Social Media Promotion For Musicians will be out in August.

----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Social Media Marketing Works!

Here's another great infographic from Mashable, this time on some social media marketing numbers. This time it looks at numbers from YouTube, Facebook, Twitter and location based services like Foursquare.

It also compares 6 social media campaigns and shows the results. No doubt about it, social media marketing works!

-----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.