YouTube Says It Pays Plenty Of Royalties

Many fingers are being pointed at YouTube for not contributing much to label and artist bank accounts despite the enormous number of streams it generates.

For instance, YouTube claims that it had 50% of the 317 billion streams last year, yet paid only a fraction of what the paid tier from Spotify paid.

How much? We don't have the exact breakouts, but a combination of YouTube, Soundcloud, and all the ad-supported tiers from all streaming services accounted for $385 million in the U.S. in 2015.

Premium tiers of Spotify, Apple Music, Google Play and others amounted to $1.22 billion last year.

While everyone is disgruntled with YouTube for paying such low rates, its response as been that it's paid out over $3 billion dollars to the music industry, which is deceiving in that it's over the services lifetime, not last year.

The fact of the matter is that YouTube is still the go-to service by most people to listen to music, yet it pays the least to artists, songwriters, labels and publishers.

Yet the company has the music industry over a barrel as it holds all the leverage. Whether an artist wants their music there or not, chances are some fan is going to upload it, so it's always going to be available, and the price is still right at free.

Unfortunately, don't expect this dynamic to change soon.

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Sony's Direct Deal With SiriusXM Could Be Bad For Musicians

Right now a lot of publishers are leaning towards doing direct deals with digital distributors rather than letting ASCAP or BMI (the performance rights organizations or PROs) take care of it as they traditionally have. The idea is that the data is easier than ever to collect since it's all digital, and the PROs can take a long time to pay and then take a piece of the revenue as well.

This might take a while to play out on the publishing side, but on the label side, Sony-owned distributor The Orchard is making a play to cut the middle man out of the picture by making a direct deal with SiriusXM. In what could be the first of many deals, this removes the collection agency Soundexchange from the revenue picture.

Remember that when it comes to digital airplay, there are actually 3 parties that get paid - the songwriter, the label, and the artist (the latter two don't get payed for traditional terrestrial broadcasts). Soundexchange is the designated PRO for collecting this revenue, but The Orchard will now bypass them.

On the surface this sounds great for artists in the it appears there will be 4.5% more money in their pockets (that's the fee that Soundexchange charges), but don't forget that this is a company owned by a record label and labels are especially good at finding ways to not pay the artist all the royalties they've earned. Also, this is just another way of recouping advances so the artists won't see any money at all in end.

Soundexchange has done a great job in collecting and distributing royalties in the past, and based on its track record to this point, seems to be much preferred to a label when it comes to paying artists. Only time will tell how this will work out. If you're not signed up with Soundexchange, you should do so now if your songs are being played online.


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How Artists Get Paid

If you ever wondered how an artist gets paid from an online sale or broadcast, here's a great infographic from the Future Of Music Coalition that shows just about every scenario.

The thing to watch is how many steps in each case that it takes for the royalty payout to make it back to the artist or songwriter.

What might not be obvious on the chart is that anything in red has to do with the copyright of the song, and anything in yellow is the sound recording.

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Should Artist Royalties Be Private?

There are so many things in life that are meant to be private yet turn up before the public. Executive salaries, artist contract riders, tax returns, rehab, criminal and medical histories are just some of what comes before our eager eyes on a daily basis. There's a school of thought that says that a celebrity's total life should be totally open to whatever scrutiny the public desires, since that's what the artist signed up for in the first place. Others believe that some things are sacred in their privacy, regardless of how popular you are.

One of these privacy battles is now being played out in the class action lawsuit against Universal Music Group over digital income. After the successful appeal by Eminem's production team against UMG in 2010 where the court agreed that a digital download was subject to a license fee rather than a royalty, other artists like Rob Zombie and the estate of Rick James were quick to sue UMG in order to gain the same advantage. After all, earning 50% of the license income from a download is far better than the 15 to 20% a royalty would generate.

The real problem comes from the fact that the attorneys in the matter want UMG to turn over the sales and royalty data from other artists not involved in the suit so they can have enough information to calculate the damages. UMG has balked, more from the standpoint of self-preservation rather than a defense of their artist's privacy rights. It's now up to a judge to decide.

The problem is that each artist has a slightly different contract, and of course, their sales are different, which makes you wonder just how useful the data would actually be even if turned over.

While various approximations of artist sales have always been around, the exact numbers have always been somewhat of a mystery, sometimes even to the artists themselves. While definitively determining that number might not be such a bad thing, having the terms of one's contract available to someone else's prying eyes can only open up a can of worms for all concerned. Sometimes things are better off left private.

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