3 Rules For YouTube Success

I love to hear what works for successful entrepreneurs and businesses, especially when they have the ability to analyze their performance and evaluate their methods. Many times their own personal "rules" are not transferrable to other situations, but in many cases they are, in which case we can all learn from them.

Here's an interesting video from Charlie McDonnel, who's done 156 YouTube videos so far that each have a million or so views. His charlieissocoollike YouTube channel has about 1.5 million subscribers and the total views are over 234 million. He's obviously doing something right.

Among his rules:

• Don't ask people to comment or like a video. Just make a great video and the likes and comments will come.

• Don't give your viewers a group name (Lady Gaga's "Little Monsters" is an example). Talk to the individual viewer.

• Make the video for yourself first. If you're not having fun and enjoying the process, it will come through the camera to your viewers.

Check out Charlie's YouTube rules below.

-----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.