Moby's Latest Is Top Bundles Seller

Usually when you think about BitTorrent you think of piracy, but the service has been working hard over the last year to go legit with its Bundles offering. A bundle is a collection of free content files like an album, with a gateway to paid premium content as well.

Bundles are beginning to gain traction, with over 60 million downloads in 2013 and an impressive number of big name artists signing on. As you can see from the chart on the left, Moby topped the chart with almost 9 million shares, but other major artists like Kaskade, Linkin Park, Public Enemy and Madonna were also included.

The secret behind Bundle's success is that they're included with every uTorrent or BitTorrent application, so the numbers can add up quickly.

Bundles are still flying under the radar, so you might not hear much about them at the moment, but with numbers like the chart provides, it won't be long until this becomes a staple release format of artists everywhere.

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The BitTorrent Bundle Gets Closer

It looks like the general release of BitTorrent Bundle is right around the corner. The new format is being spoken of in hushed terms within the industry because, on one hand, no one wants to admit to supporting BitTorrent, but on the other, everyone is intrigued by what its Bundle offers.

As I've posted in the past, the Bundle allows a creator to package a number of digital elements together in one file that can then be unlocked with a digital key that you provide to your users. That means that one file can supply audio, video, graphics and a store, and any or all of them can be unlocked using the proper key.

It's intriguing enough that even an artist like Madonna has been rumored to have signed on for an Alpha test for the release of her latest project, which is a film she's directed.

There's not much buzz about the Bundle at the moment, but it could turn out to be a game-changer when it comes to digital delivery. Watch the video below for a little more info, then check out some currently available bundles.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.