The Difference Between Content Creating And Sharing

Regardless if it's your website or your social media pages, the thing that keeps your fans coming back is new content. New refreshed content is also important in that it influences your search engine rankings, although there are a lot of other factors that play into that as well.

There are actually two kinds of content; content that you create and content that you share. Content that you create includes everything from your music, videos and posts about events, to posts about your latest news.

Content sharing covers all the content that you don't personally create, but think that your audience might find interesting. That includes links to 3rd party sites, trending news stories, music and videos from other artists.

Shared content has two purposes. First, it allows you to continue to post fresh material when the well of self-created material runs dry. Secondly, it provides a reason for your fans to engage and begin a conversation. The key is to use recent or trending material that people are interested in right now.

How do you find this material? We're bombarded with news everyday everywhere from Google or Yahoo News to friend's post on social media, and those are good places to start. Sites like What'sTrending are also good, but adding "trending" to the end of just about any news or social site (like Buzzfeed.com/trending) will give you a variety of topics that your fans may be interested in.

The idea here is that a combination of created and shared content is a way to keep things fresh, keep the search engines happy, and keep those fans engaged.

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