Both companies will reportedly retain their current staffs and continue operating as normal, but will now be owned by a new corporate entity called Tunecore & Believe Digital Services.
The new company is now a heavyweight in music aggregation, reportedly responsible for 25 to 30% of all uploads to iTunes every day.
This merger may turn out to be a significant upgrade for artists currently signed to Tunecore.
Tunecore company stresses services more for the DIY artist who does everything for himself, while Believe is known for its artist hand-holding. The company features departments for marketing, radio promotions, and project management - all the services usually provided by a record label.
Of course, those services are all for hire, but just the fact that they're available is a step in the right direction for many artists that don't have a clue what to do after they finish recording and uploading their songs.
Usually mergers and acquisitions like this are to the detriment of the end users. This time it may turn out to be a giant positive for artists and bands everywhere.
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