Monday, March 23, 2015

AM/FM Still The Favorite Car Entertainment

Car Entertainment System image
Despite the inroads made by various streaming services, AM/FM radio still has the hearts of more than 90% of drivers in America, according to research company IPSOS.

In fact, most drivers say that they still like the traditional buttons and controls on a car radio as opposed to the virtual controls on the car's electronic interface.

According to the study, AM/FM radio still dominates as the top listening platform, with 84% of consumers using it, followed by 64% using the CD player, Sirius/XM at 22%, Pandora at 18%, iHeartradio at 8%, HD Radio at 7% and Spotify at 7%.

What's more, drivers used their CD players 3 1/2 times more than digital radio services.

If you think that this looks like digital or internet streaming is not taking hold in the car, it may be a case of the data leading you to a faulty conclusion.

For one thing, the people most comfortable with digital technology and streaming music, those of driving age between 16 and 24, aren't as car-centric as the generations before them. Many don't see the need to have a license, let alone a own a car.

This will eventually change as they marry and start families, at which point we'll see a big boost in auto digital services.

Also, the fact that digital services aren't integrated into the vast majority of cars on the road yet has a bearing on the results as well.

I bet if this survey is revisited in 3 to 5 years the results will be dramatically different.

You should follow me on Forbes for some insights on the new music business, Twitter and Facebook for daily news and updates on production and the music business.

No comments:

LinkWithin

Related Posts Plugin for WordPress, Blogger...