There's a QR code to download an app onto your smartphone, which you then launch and line up on the "turntable." The app then shows a virtual tone arm that allows you to play the record.
Kontor found that 71% opened and used the mailing, which was about 64% higher response than usual. The project won the Gold Lion Award at the Cannes International Festival of Creativity. Check it out.
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2 comments:
Brilliant! Interesting marriage and consummation of two different generations of technology - strange bedfellows indeed.
Cute gimmick, but it's still a digital app playing a digital file.
That lovely orange disc is also, probably, not an actual album.
Has the internet made us all 'that' dumb? Or is the internet just catching up to us....
Cheers
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