Thursday, May 15, 2014

An Overview Of Email List Services

email logo image
There's no shortage of posts here about why an email list is so important for an artist or band, but determining which email list provider (ESP) to use can be confusing. Here's an overview taken from my Social Media Promotion for Musicians book that provides a number of ESP alternatives.

"Here’s a list of email service providers to investigate. Each has their pros and cons, so it’s best to check every one out thoroughly before you commit. Since most of them also have free 30 day trials, you can try before you buy to see if a particular service is what you’re looking for.

TIP: Some email list providers are free if you only have a few hundred addresses. Even with a volume that low, it's so much easier to use an ESP than your own email client. Try it. You'll wonder how you ever got along without one.

As stated above, all of them have a nice selection of professional-looking email templates, but how they’re customized is slightly different, so be sure to check that out. Of course, if you already have a web designer that can design a good looking HTML newsletter, the templates won’t matter as much to you as the other features.

These are only just a sampling of the popular ESPs available, and you can also find a number of email list review sites that will give you a ranking and allow you to easily compare services. 

TIP: Even if you compare ESP features carefully, the best way to really find out which one will serve your needs is to use it for a bit first with the free trial they all offer."

For what it's worth, I've at least tried most of these on the list. I used Constant Contact for a long time, but recently changed to Aweber, mostly because it tightly integrates with a variety of shopping carts and 3rd party apps, and because each list can have it's own set of autoresponders. That said, sometimes a provider has a single feature that's important to what you're doing, which will make it the obvious choice.

To read additional excerpts from Social Media Promotion for Musicians and my other books, go to the excerpts section of

1 comment:

Srinadh said...

A smallish campaign with a homemade list would not be likely to yield much of a result. To achieve anything worthwhile, a much more aggressive effort is needed. Then, the age-old value analysis applies: projected earnings = margin on total projected sales - cost of campaign.


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