Monday, September 26, 2011

What People Will Pay For Online

paying for content image from Bobby Owsinski's Music 3.0 blog Here's an interesting chart from research and consulting firm Magid Advisors, a unit of Frank N. Magid Associates, that outlines the attitudes of consumers toward paid content online and mobile.

The most recent studio in April shows the group most likely to buy paid mobile or online content is 25-to-34-year-olds, and the second most likely group is 18-to-24-year-old users, followed very closely by 35-to-44-year-olds.

What's interesting is that the Napster generation of Web 1.0 -- the one where all content is free -- has evolved to see paid content as a reasonable alternative to advertising-supported content or pirated content.

It seems that iTunes has led the way in teaching people to pay for and download digital content -- movies, games and TV shows, since all of these are big with the teenage and young adult populations.

The studio also found that many older people, particularly middle-age women, are also big buyers of movies, shows and games, like social games and Web games.
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