Why Your Trademark Is So Important

Here's an excellent video from entertainment attorney Marty Frascogna all about trademarks. In it he describes exactly what is a trademark, why bands need a trademark, how to get a trademark, and even better, how to use it as leverage with a label or merch vendor. It's a great explanation of a difficult subject that's easy to understand, and an important aspect to doing business in the new world of Music 3.0.

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