1. It’s all about scale. It’s not the sales, it’s the number of YouTube views you have. A hit that sells only 50,000 combined units (physical and digital) may have 50 million YouTube views. Once upon a time, this would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa.
2. There will be fewer digital distributors in the future. It’s an expensive business to enter and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors, and fewer places to distribute your music. Don’t be shocked when you wake up one day to find the landscape of online music to be very much consolidated in a way similar to what happened with the major record labels.
3. It’s all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you’ll make them money. Record labels (especially the majors) are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can’t do any of the above, your chances of success decrease substantially.
4. Money often comes late. It may not seem like it, but real success is slow, and even in this social media world, you still grow your audience one fan at a time. The longer it takes, the more likely you’ll have a longer career. An overnight sensation usually means you’ll also be forgotten overnight. This is one thing that hasn’t changed much through the years.
5. Major labels want radio hits. They want an easy sell, so unless you create music that can get on the radio immediately, a major label most likely won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want. Once again, this hasn’t changed much through the years. Read more on Forbes.
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