What Is A Brand?

I've written about branding in various books, now you can see more about it in this short video from Lynda.com. Developing your own personal brand (or your band's brand) is extremely important these days if you want to stick out from the very large musical crowd and this video can set you on that road.

By the way, I've just completed a number of social media courses on Lynda that cover your website, mailing list, Facebook, Twitter, YouTube, Pinterest and a whole lot more. Click here to get a free 7 day subscription that you can use to check out the entire Lynda catalog.

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