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Thursday, March 19, 2015
The Generation Gap In Music Streaming
Take for instance this infographic from Statista that shows the generation gap of the users of streaming music. The information comes from Edison Research's annual survey called The Infinite Dial and shows that Baby Boomers are way behind the curve when it comes to streaming adoption, as opposed to 12 to 24 year olds.
What the chart doesn't take into account is that 12 to 24 is the prime age for music consumption. 25 to 54 is when people are starting families and working and therefore have less time for music in general, while people ages 55+ typically consume far less music in general because of other interests.
The point is if you look at any area of music consumption, you'll find the same general breakdown.
A couple of things about this chart that are interesting though:
1. All age groups use Pandora much more than than the on-demand Spotify service.
2. More people use iTunes Radio than generally believed.