Today's Teens And Their Networks

Research company Piper Jaffery just released a new study on teens and concluded that their tastes continue to change, although not as much as you might think. For instance:

Teen now consume music by:
  MP3 Player - 35%
  Pandora - 26%
  Local Radio - 21%
  CDs - 7%
  Streaming Media - 11%

If you listen to the media, you'd think that teens only get their music exclusively via streaming, but MP3 players and even CDs still are more widely used that expected.

When it comes to social media, the top platforms for teens are:
  Instagram - 30%
  Twitter - 27%
  Facebook - 23%
  Tumblr - 5%
  Google+ - 4%
  Pinterest - 2%
  Other - 4%
  Don't Use Social Networks - 5%

What's interesting here is that Instagram is now the top teen network, while a full 5% say they don't use social networks at all! Check out a PDF of the entire survey.

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YouTube Overtakes Facebook With Teens

We all knew this was happening, but now a number of surveys have told us that YouTube is now officially more popular with teens than Facebook. Studies by both Piper Jaffray and The Futures Company have reported that teens are migrating away from Facebook, and that YouTube is the main beneficiary of that attrition.

The Futures Company found that 50% of teens cited YouTube as their favorite site versus 45.2% for Facebook.

And it seems that the younger the teen, the less interested in Facebook they are, with only 41.6% of 12 to 15 year olds preferring Facebook, compared to 48% last year.

Facebook is still a powerhouse that's actually beginning to become profitable, but there are signs of problems ahead. While there's no mass exodus away from the service, losing the next generation of users doesn't exactly make its future bright in the long term.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Facebook Losing The Critical Teen Demographic

Facebook still says it's growing, but it's beginning to lose the critical teen demographic, at least in the US, according to Piper Jaffray and shown below in an infographic from Statista.

Facebook is also beginning to see attrition with bands and brands as well, since it's more difficult than ever to reach your entire audience without paying (the average post only reaches about 16%). With fewer teens paying attention, there's less and less of a reason for an artist, band or musician to be on the network. You won't see a mass exodus from the service yet, but watch out in the future!


You will find more statistics at Statista

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.