Wednesday, April 23, 2014

Today's Teens And Their Networks

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Research company Piper Jaffery just released a new study on teens and concluded that their tastes continue to change, although not as much as you might think. For instance:

Teen now consume music by:
  MP3 Player - 35%
  Pandora - 26%
  Local Radio - 21%
  CDs - 7%
  Streaming Media - 11%

If you listen to the media, you'd think that teens only get their music exclusively via streaming, but MP3 players and even CDs still are more widely used that expected.

When it comes to social media, the top platforms for teens are:
  Instagram - 30%
  Twitter - 27%
  Facebook - 23%
  Tumblr - 5%
  Google+ - 4%
  Pinterest - 2%
  Other - 4%
  Don't Use Social Networks - 5%

What's interesting here is that Instagram is now the top teen network, while a full 5% say they don't use social networks at all! Check out a PDF of the entire survey.

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