Monday, April 21, 2014

Social Media Can't Defeat The Law Of 250

Facebook Friends image
It's been speculated that because of social media, we'll all have far more friends than ever before. This was expected especially of the Millennial generation, who have been far more connected in their lifetimes than all previous generations combined.

But a new Pew study has found that even for Millennials, the median friend count on Facebook is still 250, just like it's been for other generations.

250 has always been a magic number. People would like to invite 250 or so to a wedding, and an average of 250 show up to a funeral. In sales, 250 is seen as the number needed for a sales or business career. Joe Girard, who's been billed as the world's greatest salesmen, has long contented that 250 prospects or referrals are required for sales success. The number has cropped up time and again, but it was thought that social media would transcend it.

But it looks like despite all of our hyper-connectivity, we just can't get away from that 250 friend count. Sure, many of us are way beyond that number on various social platforms, but how many can we really count as true friends? My bet is that you're lucky if you get to 250.

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