Tuesday, November 19, 2013

YouTube Overtakes Facebook With Teens

YouTube logo image from Music 3.0 blog
We all knew this was happening, but now a number of surveys have told us that YouTube is now officially more popular with teens than Facebook. Studies by both Piper Jaffray and The Futures Company have reported that teens are migrating away from Facebook, and that YouTube is the main beneficiary of that attrition.

The Futures Company found that 50% of teens cited YouTube as their favorite site versus 45.2% for Facebook.

And it seems that the younger the teen, the less interested in Facebook they are, with only 41.6% of 12 to 15 year olds preferring Facebook, compared to 48% last year.

Facebook is still a powerhouse that's actually beginning to become profitable, but there are signs of problems ahead. While there's no mass exodus away from the service, losing the next generation of users doesn't exactly make its future bright in the long term.

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