Wednesday, November 20, 2013

A Look At 5 Free Twitter Measurement Tools

Twitter tools image
Twitter can be a great promotional tool for a musician, artist, band, engineer or songwriter, but it doesn't do you much good unless you can measure how well you're doing. Most social media analysts are paying less attention to followers and more to social interaction. Luckily there are a number of tools that allow you to determine just what your reach is. Here's an excerpt from Social Media Promotion For Musicians that looks at 5 free Twitter measurement tools.

"As with everything online, it’s possible to measure how well you’re doing on Twitter, although the measurement details can sometimes raise some eyebrows because of the differences between measurement tools. That’s why it’s best to look at the trends more than any actual scores that the following services provide. If you see a metric suddenly jump up or down, you want to know why. Likewise, if you see something trending up or down month over month, then it’s time for some real analysis. Here are a few measurement services to check out.
  • Klout: Klout gives you a score based upon the total action from your Twitter, Facebook, Google+, Foursquare, Instagram and Linkedin accounts. You’re able to see the approximate number of mentions, retweets, followers and lists you receive, as well as a 90 day history.
  • Topsy: Topsy is another measurement tool that has some free elements, but for anything granular it will cost you. It’s great for searching trends, hashtags, and just about any other social detail, and the Pro version can give you exact counts of mentions, sentiments, impact and trends.
  • Trackur: Trackur is another tool that provides social influence and sentiment analysis for a price. It looks at all social platforms, not just Twitter.
  • Kred: Kred is pretty cool in that it looks at your entire social community and scores you on your influence. It gives you a 30 day follower count, shows influence and outreach, and shows your top locations and communities, among other things. You can also look at the Kred scores of others globally, check out the scores for books, movies and TV shows, and see what your friends are scoring. It’s free for now.
  • Tweetstats analyzes your tweets over time and is a good way to look at your personal stats in a nice graph.
None of these tools are perfect so it's best that you use a couple to get a feel for your current Twitter presence."
To read additional excerpts from Social Media Promotion For Musicians and other books, go to the excerpts section of

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